Senior Insight Analyst

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Introduction
Senior Insight Analyst

Location: Birmingham, UK
Reports to: Head of E15 Data Insights
Salary: £65,000
Turn Data into Decisions That Matter

We're looking for a Senior Insight Analyst to join our team in Birmingham. This is a fantastic opportunity for an analytically curious, commercially minded professional who wants to own end-to-end insight delivery and play a visible role in shaping business decisions.

In this role, you'll go beyond reporting - uncovering what's really driving performance, telling powerful data stories, and helping stakeholders make smarter, evidence-based decisions. You'll also support the development of junior analysts and help raise standards across our insight function.
What You'll Be Doing

As a Senior Insight Analyst, you'll lead medium-complexity analytical workstreams from brief to impact, working closely with stakeholders across the business.

You'll:

• Own insight projects end to end - from problem definition to delivery and sign-off
• Work with stakeholders to shape analytical questions that are measurable and outcome-focused
• Combine and validate multiple data sources to create high-quality analytical datasets
• Apply advanced analytical techniques such as segmentation, forecasting, trend analysis, cohort analysis and driver analysis
• Translate data into clear, compelling insight stories that explain:
  • what's happening
  • why it's happening
  • the business impact
  • and what actions should be taken
• Deliver insight through presentations, dashboards and reports that are clear, visual and actionable
• Recommend practical actions, explaining risks, confidence levels and dependencies
• Embed insight into business processes and track the impact of recommendations

Reporting, Analytics & Data Quality

You'll also play a key role in strengthening our analytics capability:

• Build and maintain dashboards, models and reporting solutions with minimal supervision
• Use strong SQL, Power BI and Databricks skills to produce insight-rich outputs
• Improve existing reporting through automation, simplification and better clarity
• Identify data quality issues early and propose pragmatic improvements
• Ensure consistency in definitions, calculations and reporting logic
• Work with data and engineering teams to improve data models and governed datasets

Stakeholder Engagement & Influence

• Build trusted relationships with stakeholders across the organisation
• Challenge assumptions and provide analytical guidance
• Facilitate discovery sessions and requirements workshops where needed
• Present insights confidently to managers and senior leaders

Mentoring & Team Contribution

• Provide informal coaching, QA and support to Junior Insight Analysts
• Contribute to shared standards, templates and documentation
• Help develop best practice in storytelling, SQL, visualisation and insight delivery

The Kind of Work You'll Get Involved In

Your insights will support areas such as:

• Pricing and promotion effectiveness
• Product ranging and space optimisation
• Store opening hours and operational efficiency
• Shelf positioning and planogram analysis
• Forecasting and "what if" scenario modelling
• Dashboard design and continuous improvement
• Data quality management and improvement initiatives
• Collaboration with data science teams on segmentation, demand forecasting and recommendation models

What We're Looking For

Technical & Analytical Skills

• Strong SQL with hands-on experience using Power BI and Databricks
• 2-3 years' experience analysing commercial, financial, operational or customer data
• Experience applying analytical frameworks such as forecasting, segmentation and variance analysis
• Ability to design dashboards that drive action, not just display metrics

Commercial & Problem-Solving Skills

• Structured problem solver who can break complex questions into clear analytical tasks
• Able to identify root causes and performance drivers, not just report outcomes

Communication & Behaviours

• Confident communicator who can tailor insight to different audiences
• Comfortable presenting to senior stakeholders
• Organised, proactive and able to manage multiple priorities
• Supportive and constructive when working with junior colleagues

What Success Looks Like

• Insights you deliver lead to real business actions and decisions
• Stakeholders see you as a trusted analytical partner
• Reporting becomes more efficient, automated and insightful
• Junior analysts value your guidance and support
• You help raise standards across the insight team

Ready to Make an Impact?

If you enjoy owning analysis end-to-end, influencing decisions through insight, and helping others grow along the way, we'd love to hear from you.

Apply now and help shape how data drives our business.