Senior Influencer and Community Executive
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
The Opportunity:
We are looking for a
Senior Influencer and Community Executive to join the team at Lucky Saint as we continue
our mission to become the world's defining alcohol-free beer brand. In this role you will build exceptional relationships with our
online community of influencers and Super Saints,
drive and foster
new relationships grow our community base, support with influencer and brand awareness campaigns, and help us on our mission to remain the most loved alcohol-free beer brand.
We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We're interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. Since the launch of our 0.5% Superior Unfiltered Lager, Lucky Saint has received widespread attention from top industry professionals, the UK's best operators, and the media.
A Day in the Life:
Your day might begin by opening our social media community management tool to respond to, share, and engage with comments and tags across all platforms. Next, you could join a full marketing team meeting to discuss our Dry January campaign-bringing ideas on how to collaborate with influencers and our online community to stay top of mind with our core audience during this key moment.
In the afternoon, you might review the marketing and cultural calendar to identify upcoming events or trends we can tap into, helping the brand join relevant conversations, attract new followers, and earn organic media. Later, you could head to one of our restaurant partners with the events team to set up for an influencer supper club-managing the guest list, arranging the table plan, and welcoming attendees to ensure a seamless and memorable brand experience.
Key Responsibilities:
- Build and engage our online community across platforms like Instagram, Facebook, Strava, Reddit, and Blue Sky, ensuring we always show up in our tone of voice and live the Lucky Saint values.
- Deliver exceptional customer service by responding to messages and comments promptly, fostering brand love and loyalty.
- Identify trends and relevant cultural moments, jumping into conversations that align with our brand strategy.
- Monitor all online chatter about Lucky Saint, sharing insights with the wider team and ensuring nothing gets missed.
- Lead influencer and ambassador relationships-managing outreach, gifting, and campaign execution throughout the year.
- Coordinate large-scale influencer gifting and seeding campaigns aligned with our marketing calendar.
- Collaborate with the Brand and Creative teams to find content creators for organic and paid campaigns.
- Negotiate influencer partnerships to maximise impact while maintaining brand alignment.
- Host and attend events, acting as the key contact for influencers and ensuring a seamless brand experience.
- Stay up to date with new social channels, tools, and community trends to ensure efficient and forward-thinking processes
Working hours require some flexibility for weekend and evening events and community management.
Who you are:
- 1-3
years' experience
- Either in house or at an agency, within social media, influencer, community management or communications
- Social Media Expert - Someone that lives and breathes social media. You are always in the know of online trends, up and coming influencers and social conversations
- Adaptable and Enthusiastic - With a proactive approach and excitement about joining a fast-growing brand
- Growth
Mindset - Eager to take initiative and seek out learning and growth opportunities independently
- Excellent Communicator -Whether written or verbal, you'll be comfortable building and maintaining relationships with influential people, all whilst representing the Lucky Saint brand
- Copy Writer
- Ability to take on a brands tone of voice and translate this into reactive comments and community management, building brand love and an online brand personality
- Passion for brand
- someone who is passionate about long term brand building, and sees the value of shaping brand perceptions online
What's in it for you
- £30-34,000 range depending on level of experience
- Annual bonus based on company and individual performance
- Vitality Health Insurance
- 25 days holiday + 8 bank holidays
- Enhanced holiday policy (paid additional leave)
- 3% employer pension contribution, 5% optional employee contribution
- Life insurance
- Employee Assistance Program
- Share options (delete for interim/temporary)
- 20 x Lucky Saint allowance per month!
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
- Flexible working
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. To help on this journey, we'd like to invite you to fill out this voluntary survey so we can measure and continue to improve our DEI work. It's completely optional and cannot and will not affect your job application in any way. It's also 100% anonymous, and is not linked to your name, identity, or application. If you're happy to help, please click here.