Senior External Campaign Manager

Senior External Campaign Manager

Location: Hybrid working at our office in Wimbledon.

Salary: Competitive

Contract:Permanent

We have a fantastic opportunity for a Senior External Campaign Manager to join our Strategy & Corporate Development Team. They will plan and execute external-facing campaigns that elevate brand visibility, support reputation management, and drive engagement across external channels.

This role is responsible for the end-to-end delivery of strategic campaigns, including creative development, channel planning, stakeholder coordination, and performance tracking. It plays a key role in shaping public perception, supporting business growth, and aligning external messaging with brand strategy.

Key Responsibilities:

• Develop and implement external campaign strategies aligned with brand and business goals.
• Deliver campaigns from concept to execution, coordinating creative, media, PR, and digital teams.
• Brief and manage agencies and suppliers to produce high-quality content and assets.
• Localise messaging for different markets and audiences.
• Define campaign objectives and KPIs; track performance and optimise based on insights.
• Ensure brand consistency across all external communications.
• Support crisis communications and reputation management when needed.
• Align all campaigns to the broader brand and communications strategy.

Skills and experience required:

• Proven experience in external communications, brand marketing, or integrated campaign management.
• Strong understanding of audience segmentation, messaging strategy, and multi-channel delivery.
• Expertise in managing paid, earned, and owned media campaigns.
• Skilled in storytelling, content creation, and creative briefing.
• Comfortable navigating complex stakeholder environments and managing multiple concurrent projects.
• Experience with campaign analytics, performance reporting, and optimisation.

We offer lots of great benefits! Some of which include:

• Competitive salary and annual discretionary bonus
• 25 days annual leave plus bank/public holidays, as well as an annual option to buy up to 5 additional days of annual leave
• Training opportunities as well as clearly defined career progression
• Health cash plan - employer funded cover to enable you to claim money back on essential healthcare costs, including dental, optical, physiotherapy and many more. Cover also includes unlimited access to a 24/7 virtual GP service
• Attractive company pension scheme
• Life assurance - employer funded cover of 4x basic salary
• Dedicated online benefit portal offering access to saving and lending facilities, financial wellbeing and support services:
• Salary Finance - access to savings and borrowing through payroll
• Car Leasing - access to a carbon neutral salary sacrifice car leasing scheme, with an all-inclusive monthly cost covering all charge, taxes, insurance, repairs and maintenance on a range of brand-new vehicles
• Travel Loans - interest free loans to help spread the cost of annual travel tickets
• Cycle to Work - tax efficient bike and cycling equipment worth up to £1,000
• Health & Wellbeing - discounted gym membership, online virtual workout sessions, online culinary classes
• OnHand - Giving you the opportunity to be an Eco & Social volunteer via a handy app. Volunteer individually or in groups to get involved in Youth Mentoring, Food Poverty, Homelessness & Elderly help.
• Employee Assistance Programme - specialist advice and support on issues such as finance, relationships, illness and family issues
• Free Domestic & General protection plan - one free plan each year with access to discounted rates of up to 50% on additional plans, including referrals for family and friends
• Employee discounts - with a range of discounts for 100s of online and high street retailers

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.

At Domestic & General, we are proud of our 100-year legacy and excited about our future growth plans. We are expanding our horizons, entering new markets and territories internationally and we need your expertise to help us on the journey.