Senior Event Marketing Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Senior Marketing Manager - Maritime Events

We're seeking a dynamic Senior Marketing Manager to lead our marketing efforts for international exhibitions and conferences in the Maritime and Logistics sectors. This role offers an exciting opportunity to make a significant impact on our global marketing strategies.

As our new Senior Marketing Manager, you will:

• Lead a talented team of 5 marketing professionals
• Develop and execute innovative marketing campaigns
• Analyse campaign performance and drive data-informed decisions
• Collaborate with specialists in paid media, web, and SEO
• Optimise marketing spend across various channels

... And you will bring:

• Strong analytical skills with a data-driven approach
• Experience in campaign testing and optimisation
• Creative thinking combined with attention to detail
• Expertise in digital marketing strategies
• Ability to thrive in dynamic, fast-paced environments

Your key responsibilities will range from the below areas:

Leadership

• Manage and inspire your marketing team
• Provide guidance and ensure continuous skill development
• Foster a culture of high performance and innovation

Analysis & Insights

• Monitor campaign performance and recommend improvements
• Share valuable insights to drive revenue and explore new opportunities
• Cultivate a culture of data-driven decision making

Campaign Management

• Develop strategic marketing campaigns aligned with business objectives
• Ensure adherence to deadlines and budgets
• Optimize resource allocation across marketing channels

Marketing Execution

• Craft targeted messaging for key audience segments
• Oversee multi-channel communication strategies
• Manage relationships with strategic partners

Qualifications

Qualifications:

You may not "tick all the boxes" but could still be a great Senior Event Marketing Manager for Informa Markets, so we'd still love to hear from you. If you're passionate about marketing and ready to make a meaningful impact in the Maritime and Logistics sector, we encourage you to apply!

• 5+ years of experience in event marketing (UK and international)
• Track record in team leadership
• Understanding of digital and direct marketing techniques
• Experience in database development and audience segmentation
• Excellent analytical and communication skills
• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysis
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Proficiency in MS Office suite

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and
enjoyable for everyone. Here’s some of what you can expect when you join
us.

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and
  trust they receive and most of us balance time in the office with time
  working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world               

We’re not solely focused on a checklist of skills. We champion energy and
ambition and look for colleagues who will roll their sleeves up, join in
and help make things happen. If it sounds like a match and you have
most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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