Head of Campaign Strategy - UK/Europe

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The Role:

Head of Campaign Strategy for an integrated marketing agency for global b2b tech brands!

Location:

Work wherever works best for you. We offer a fully remote/hybrid work model, meaning you have complete flexibility to work from home or in one of our vibrant offices in London and Leeds.

The Opportunity:

Join a fast-growing B2B tech agency with big ambitions and real momentum. Work with innovative and world-leading brands to deliver integrated campaigns that create amazing opportunities and drive growth across the globe.

We are seeking a Head of Campaign Strategy to develop and own the creative and campaign strategy within the agency. The role requires leadership and education of the agency, generating inspirational creative strategies, effective campaign planning, and engaging content development. Ability to build trusted and advisory relationships with senior clients, as well as support on new business. Collaboration and integration with the internal Fox team, Consultancy, Digital, PR, Marketing and Creative, flying the flag for strategic thinking, and identifying fee generating strategy projects.

You:

• You think bigger. You don't let someone else's imagination or fear hold you back.
• You stay connected. It's about relationships with colleagues and clients, always keeping your finger on the pulse.
• You own it. You are the absolute boss of your own job, brief, account, project, idea, meeting - you name it, you own it.
• You keep it real. You are up-front, open and honest.
• Excellent proactivity, making things happen
• Resourcefulness in acquiring 'hard to get' insight
• Strong lateral thinking, thinking beyond the brief
• Clarity of thought, of presentation
• A passion for creativity, constantly curious, looking for new
• You love challenging yourself, those around you, the data, the insights...
• You thrive on ownership and responsibility to deliver
• Trusted to deliver by client and Fox- building gravitas and seniority over time

The Role:

Insight

• Audience, competitor, and category insight (data and qualitative), propositions, segmentation and customer journey mapping, turning them into creative and strategic recommendations.
• Use of agency data subscriptions such as GWI, and digital tools such as analytics and ideally some practical experience of AI tools.
• Facilitation of client workshops, internal interviews, and customer research

Strategy

• Creative strategy and campaign planning, delivering on client objectives from brand awareness through to conversion, considering content and channels to market.
• A trusted strategic advisor with senior client contacts, working with Consultancy to develop strategy opportunities

Creative & Content

• Direct and inspire creative & content development within the agency
• Develop creative ideas, that consider the full marketing mix (channel and content specific ideas)
• Trusted creative opinion (internal and external)

Department KPI's & Collaboration

• Deliver on department KPI's (strategy fees) working with internal teams to create commercial opportunity.
• Support on new business proposals, pitches and RFPs
• Support in raising the profile of strategy services internally and with clients. Working with marketing to support on potential 'thought leadership and opinion' content

Systems & Processes

• Support and evolve strategy processes campaign planning, creative briefs, insight generation
• Help identify new ways of working for better outputs and greater efficiencies (AI, data subscriptions, processes etc.)

Mindset

• Clarity of thought, of presentation
• A passion for strategic creative outputs
• Meticulous and detailed planning
• Thrive on ownership and responsibility to deliver
• Proactivity, resourcefulness, lateral thinking

About Fox Agency:

Fox Agency is an integrated agency for global B2B tech brands on a mission: To grow, expand, transform, accelerate, go-to-market, get investment. Or simply, get customers.

From insight to implementation, we use creativity to excite and make a difference - awareness, sentiment, engagement, demand. We call this creating opportunity.

Our approach is based on expertise, collaboration, and momentum - getting the best people, working together to define challenges, develop strategies, and build solutions. This takes open-ness, straightforward-ness, and willingness to adapt to change and different ideas.

By 'global B2B tech brands' we mean brands with a global footprint (or game-plan), and an ambition to change their world - including leaders in SaaS, fintech, transformation, IT & cloud, electronics, telco & IoT, industry 4.0, and automotive.

We have offices in London, Leeds, New York and Düsseldorf, and a network of international partners to support implementation in world-wide markets.

We believe in creating the best possible environment for good people to thrive. Respect, wellbeing and accountability are at the heart of all we do, and we are proud to be recognised as one of Campaign's Best Places To Work.

As a B Corp Certified business, we have a commitment to sustainability and are on a journey towards Net Zero by 2030.

The good stuff:

In addition to working across global B2B technology brands, we offer a range of benefits, including:

• An inclusive culture - We have a clear vision of what a great place to work should feel like - including clear values (that we try to stick to!)
• Vibrant office spaces (that are dog-friendly too!)
• Salary - Competitive salary with regular reviews
• Salary Sacrifice Pension Scheme - Automatically enrolled after 3 months of service
• Profit Share - A company-wide profit share scheme
• Holidays - 25 days holiday (that grows with service) + Christmas close-down, the ability to buy, sell, and carry over holiday allowance - maximum of 3 days every year!
• Birthday's off, including £100 towards a Milestone Birthday Meal
• Workplace Wellbeing - A raft of initiatives for employee health and wellbeing - including private health insurance, monthly wellbeing allowance, cycle to work scheme, free eye test voucher from Specsavers, and more!
• Inspiring agency-wide lunch and learns that span from industry leaders to experts in neurodiversity, sustainability, and diversity to name a few!
• Employment Assistance Programme - Available 24/7
• Enhanced Family Friendly Scheme -including maternity, partner, and adoption leave
• Life Insurance
• Individual training and development allowance
• £50 Book Allowance
• £1,000 bonus for referring new recruits
• Quarterly socials, epic summer parties, monthly Friday Teams socials for chats, quizzes, games, and drinks (with prizes to be won!)
• Paid Volunteer Day - take one paid day per year to support a charity of your choice
• Wagestream - a finance wellbeing app providing financial support at the touch of a button
• Tech Events - Opportunity to travel to global tech events!

Recruitment Process:

• Apply via Fox Agency's website
• Applications will be reviewed against the requirements of the role
• Stage 1 - Screening call done via Teams with the Talent Acquisition Manager
• Stage 2 - Interview via Teams with the Head of Strategy and Talent Acquisition Manager
• Stage 3 - Task & final interview with the MD, Head of Strategy, and Head of People

Diversity, Equity & Inclusion:

At Fox Agency we are a dedicated team committed to bringing a positive workplace culture to all we do. We know our people will be inspired to perform their best if they feel trusted, valued and safe. It's why we're big on empowerment, flexible working and equal employment opportunity for all, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity and expression, or veteran status.

If you need any reasonable adjustments as part of the recruitment process, please contact alice.p@fox.agency