Senior Ecommerce Manager

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Company Description

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature's finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

Job Description

• The Senior Ecommerce Manager leads the commercial performance of De Beers Jewellers Global Direct To Consumer websites with a focus on the UK, US, HK and France and 3rd Party Retailers (UK/US) reporting into the VP Digital & e-Commerce.
• This role is responsible for delivering the commercial performance of DBJ.com and retail partners and leads a team to deliver ecommerce growth with a specific focus on merchandising, site optimisation and SEO for DBJ.com. The role will work in close partnership with the Senior CX Manager and Head of e-Commerce technology to build a clear product roadmap that delivers e-Commerce growth KPI's and supports the wider Digital Client Experience Strategy.

• The Senior Ecommerce Manager will work in partnership with the Performance Manager to drive ecommerce via Performance Media and in parallel manage the SEO strategy to build a one search approach to build site visibility, traffic and conversion.

• The role is responsible for 3rd Party Retailer management (including Wholesale) to implement DBJ.com marketing, trade and media calendars that deliver against commercial performance and brand strategy/positioning.

• Manages commercial sales planning & forecasting across DTC and 3rd party retailers working with the VP eCommerce & Digital to build global budget and KPI's framework.
• Responsible for DBJ.com performance globally. Leads the implementation of monthly activations and planning to achieve commercial targets, reflect digital brand priorities and marketing activations across DTC/3rd party retailers.
• Leads all commercial reporting (weekly/monthly) to deliver DTC business performance insights across all key markets.
• Senior Global E-Commerce Lead across site performance & analytics, will analyse and present key metrics, trends and insights across user journeys, personas, channels, and product to identify opportunities for optimisation and levers for growth.
• Partner with the Senior CX Manager to ensure the CRO roadmap delivers against key eCommerce KPI's and optimisation of DBJ.com purchase funnel and will partner with the Head of Insights to build a clear measurement framework (GA4/Content Square)
• Partner with the Senior CX Manager to identify and plan digital content across DBJ.com aligned to monthly activation calendar to execute brand and product storytelling to drive discovery, consideration, and conversion.
• Partner with the Head of e-Commerce Technology to ensure the product roadmap aligns with the ecommerce commercial priorities, identifying product innovation & new functionality to optimise site performance and improve user journeys.
• Lead team across Salesforce Commerce Cloud to accelerate personalisation and automation across DBJ.com working with the Head of e-Commerce Technology to continually optimise and advance commerce capabilities.
• Lead DBJ.com (UK/US) SEO strategy across technical and on-site optimisation working closely with the e-Commerce content team to deliver SEO roadmap and partner with VP Digital & e-Commerce on off-site SEO Strategy. Work with the internal and external development teams to ensure the SEO framework is implemented.
• Partner with the Performance Manager to ensure the DBJ.com Performance Strategy aligns to commercial KPI's and DBJ Digital Brand Strategy, working with the Performance Manager to build a test and learn framework to optimise and improve paid media performance.
• Responsible for leading and implementing the merchandising strategy across DBJ.com; managing the team to deliver merchandising strategy, assortment management and product updates.
• Manages 3rd Party retailers' strategy and budget management overseeing the 3rd Party Trade Executive to deliver brand store updates, content/assets, merchandising and commercial performance. Partners with the VP eCommerce & Digital to implement 3rd Party Retailer Media and Partnership opportunities.
• Collaborate with key functions - marketing/CRM/social to align on digital strategy and lead implementation across the ecommerce team supporting brand campaigns, media, and activations.

Qualifications

• Experience within a global digital or global omni channel team
• GA4 Certified (Desirable) but must have strong analytics & data capabilities
• Commercial ecommerce experience in luxury sector essential
• Commercial acumen and ability to forecast and hypothesize essential
• Ability to analyse and synthesis data to identify key patterns/trends and apply insightful commentary via an insight to actions approach
• Ability to manage short terms priorities and longer-term deliverables, able to prioritise strategically and tactically.
• Salesforce Commerce Experience essential
• Excellent project management using an agile methodology.

Additional information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Staff discount
• Free breakfast & lunch onsite
• Free gym onsite
• Flexible benefits package

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant - for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group's people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only.

Building Forever

Sustainability is at the heart of our decision-making - it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers' trust in our diamonds that they can wear with pride.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

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