Senior Director, Data Science and Analytics

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We power people's progress.

At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it's creating real impact.

We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

Meet the team!

We are looking for a Senior Director of Data Science & Analytics to lead Preply's Product, Business, and Marketing Analytics and Data Science organisation.

This is a senior leadership role with broad company impact. You will lead a multidisciplinary team of around 35 people today, growing to approximately 40-45 over the next 12 months, across Product Analytics, Marketing Analytics, and Business Analytics and Data Science. The team already plays a critical role in how Preply makes product, marketing, marketplace, learning and financial decisions. Your mandate is to raise the ambition, impact, and operating bar of this function as Preply scales.

You will partner closely with senior leaders across Preply's to shape business strategy, improve decision quality, and turn data into repeatable growth and impact.

You will bring both strategic leadership and technical depth. At Preply, leaders are expected to set direction, build strong teams, influence executive decisions, and dive deep when needed into the quality of experiments, metrics, analysis, and recommendations. You do not need to be the person doing every analysis, but you must be able to challenge assumptions, raise standards, and ensure the organisation is making high-quality, evidence-based decisions that translate into measurable business impact.

While Applied AI/machine learning are led by dedicated teams, this role will be a critical partner in ensuring AI-enabled product and marketplace decisions are grounded in strong measurement, experimentation, and business impact..

What you'll be doing

• Set the strategy for Data Science & Analytics across Product Analytics, Marketing, Business Analytics, and Data Science, ensuring the team is focused on Preply's highest-impact growth, marketplace, learning, and AI-enabled opportunities
• Lead and scale a high-performing organisation of around 35 people today, growing to 40-45, with clear expectations for quality, impact, leadership, hiring, development, and accountability
• Turn data into business impact by partnering with senior leaders to shape product, marketplace, marketing, and financial decisions that improve conversion, retention, monetisation, learner outcomes, tutor success, and long-term value
• Raise the bar on experimentation and measurement, helping Preply make high-quality decisions in complex environments where impact can be hard to measure
• Strengthen commercial and marketing decision-making through better measurement of acquisition quality, incrementality, lifetime value, payback, and budget allocation.
• Build scalable standards and ways of working for trusted metrics, consistent decision-making, high-quality analysis, and strong collaboration with Data Platform, Analytics Engineering, Experimentation, and Applied AI teams.
• Lead AI-powered self-serve analytics to turn trusted metrics, analysis workflows and business context into AI-enabled data products, helping the business use data to make faster, better decisions

What you need to succeed

• Senior leadership experience leading analytics and data science teams teams in a high-growth product, marketplace, subscription, consumer, or other digital business, with at least 7+ years leading analytics or experimentation organisations - managing managers
• Strong business and strategic judgement, with the ability to connect data to company strategy, influence senior stakeholders, challenge assumptions, and make clear trade-offs. Ideally having experience working closely together with finance and business teams
• A track record of measurable impact across areas such as conversion, retention, monetisation, customer lifetime value, marketing efficiency, marketplace performance, or product engagement.
• Deep experimentation and measurement expertise, with the technical judgement to evaluate quality, ask the right questions, and raise standards across teams.
• Commercial and marketing analytics depth, including experience with incrementality, attribution, acquisition quality, payback, lifetime value, and budget recommendations.
• Proven ability to build and raise the bar for senior teams, including hiring, developing managers and senior ICs, setting expectations, improving performance, and creating a culture of high standards and accountability.
• Technical leadership, you must be able to challenge assumptions, raise standards, and ensure the organisation is making high-quality, evidence-based decisions that translate into measurable business impact.

Why you'll love it at Preply

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

#LI-AD2

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.