Senior Digital Strategy Manager Marella Cruises

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With nearly three decades of sailing experience, Marella Cruises is well-established as the UK's second biggest cruise line, offering voyages to 125 destinations worldwide. As the world's only vertically integrated cruise line, we combine our cruising expertise with all the experience of TUI, meaning that we're with our customers every step of the way.
Our All-Inclusive sailings cover flights, luggage, transfers, meals, drinks, award-winning entertainment and tips, accompanied by our signature friendly service. Every year we take over 350,000 customers away on our fleet of 5 ships.

Come join the Marella Cruises team as our new Senior Digital Strategy Manager. You'll chart our course for all digital platforms and elevate our online presence to new heights. As the Senior Digital Strategy Manager, you'll be instrumental in creating and shaping our digital strategy to create a more engaging online experience for our customers and to drive sales across our distribution channels.

Reporting to the Managing Director and working with a large number of stakeholders, including Ecommerce, Marketing, Customer Experience, Technology, Operations, Trading and Onboard Revenue, the Senior Digital Strategy Manager will play a pivotal role in defining and prioritising our digital product deliverables.

Now taking applications until Monday 1st July.

ABOUT THE JOB

• Lead the strategy for all of Marella Cruises' digital channels, including our website, app, Cruise Control (ancillary booking platform), API development, customer account and 'Manage My Booking' system.
• Create the Digital Experience Vision and Strategy using stimulus such as the cruise customer strategy, commercial priorities, user needs, stakeholders' needs and external best practice.
• Own and communicate the digital customer journey roadmap, working with the Marella Cruises Product Owner and key stakeholders to prioritise and deliver the features that will increase engagement, conversion and other KPIs. Ensure Marella's product backlog maintains a healthy balance between new/innovative capabilities and fixing current pain points.
• Oversee all digital governance, including scope definition, prioritisation, dependency mapping, stakeholder approval, comms and implementation planning.
• Work with Marella Cruises stakeholders to generate new ideas and ensure all stakeholders are updated on a regular basis.
• Perform analysis to ensure that all planned digital product and features have a clear line of sight to business value and are prioritised to deliver maximum commercial and customer benefit from development time.
• Use customer and operational feedback to fix pain points, react to market changes and foster a user-centric mindset to all digital developments.
• Work with the Trading and Onboard Revenue teams for commercial understanding and to drive digital developments that will improve commercial performance.
• Generate positive relationships with a variety of complex and senior stakeholders in business areas across Marella, TUI Group & TUI UK, building strong working relationships. Ensure awareness and alignment of the roadmaps impacting Marella across the wider business.
• Gain and maintain an expert understanding of the cruise industry, TUI's business, Marella's customer segments and behaviors, and our drivers of value and wider dynamics in each source market and our competitors.
• Carry out regular analysis of competitor websites and other digital platforms to ensure we're driving best in class.

ABOUT YOU

• Expert in digital customer experience, with experience of shaping digital product strategy and delivering improvements.
• An effective communicator & influencer that can story-tell and engage various audiences
• Solid expertise in business understanding, product discovery, planning and development with a strong product mindset.
• Demonstrated experience in setting clear KPIs, OKRs and goals for yourself and your team.
• Customer and commercially focused with passion for operational excellence.
• Able to contribute to making clear and well-thought recommendations to influence decisions.
• Good commercial and decision-making skills, able to input into Ideation and Roadmaps.
• Able to understand user and stakeholder feedback and analytics and make informed decisions.

ABOUT OUR OFFER

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional 'TUI time off'
• Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
• Discretionary Bonus Scheme
• Private Medical Insurance, single cover with option to add dependants
• Permanent Health Insurance
• Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That's why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk

Your application is important to us and we aim to get back to you shortly after the closing date

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