Senior Digital Merchandiser - FTC 12 Months

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Overview

Would you like to help enrich the lives of learners around the world?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 10 million students worldwide. We work with over28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, central governments and other professional institutions to enrich the lives of learners.

RM Group operates through three businesses: Technology (Managed Services, Software and Infrastructure for Schools), Assessment (Software and Services) and TTS (Educational Resources).

TTS has proudly supported the education sector for almost 40 years. Our in-house experts collaborate with teachers and educational experts to create unique and innovative resources that engage children and inspire a lifelong love of learning. Every TTS resource provides unlimited learning opportunities and is made to last, making the most of schools' and nurseries' limited budgets and ensuring years of classroom use.

Visit our website to find out more: https://www.tts-group.co.uk/

What's the purpose of the role?

As the Senior Digital Merchandiser you will deliver a merchandising strategy to deliver the highest possible conversion across your digital portfolio, either on or within the TTS websites. You will be responsible for developing and executing a promotional strategy to cover deals, offers and price points, whilst putting the customer at the centre of everything you do analysing shopping trends and behaviour. Using conversion rate optimisation tools and agency support you will be responsible for increasing key trading metrics such as AOV, retention, recruitment as well as conversion rate.

As a large portion of RM's digital revenue is attributed to organic search, having high performing sites within search results is essential. Therefore it will be your responsibility along with acquisition team and third party agencies to set and deliver a strategy which ensures the website is best optimised to improve and maintain the desired visibility and increase that revenue.

Using data to optimise website performance utilising relevant content to convey our passion for product and innovation to lead to conversion and purchase. Your ultimate aim is to get the best value, most appropriate products and right messaging in front of the right people at the right time, driving on-site capabilities to improve conversion, retention and revenue across the sites.

You will support campaign planning and delivery across the front end websites in line with business and marketing initiatives. You will manage one direct report of a digital merchandiser.

We encourage early applications as the vacancy may close once the position has been filled or final interviews have been arranged.

Responsibilities

What does the job entail?

• Support the Digital Trading Manager to plan, develop and deliver the digital trading strategy.
• Responsibility with your team peers, for increasing conversion and digital participation vs offline.
• Reporting on sales, key metrics and promotions in daily, weekly and monthly trade meetings.
• Using website analytics to monitor KPI's and make recommendations for improvement.
• Constantly analyse trading patterns.
• Identifying promotional / marketing opportunities for digital, evaluating traffic, stock and sales implications of the proposed activity.
• Responsible for fulfilling the relevant tasks within trade planning.
• Support the Digital Trading Manager in managing the budgeting and forecasting process.
• Use data and insight to identify areas of risk and opportunity across all areas of the business, including Product, Channels, website.
• With the support of the digital data analyst define a market leading analytics and reporting suite which drives insight and action to enhance performance.
• Support the Digital Trading Manager to provide regular feedback loop to senior management team on activity and performance, including recommendation and action plan.
• Have a forensic understanding of the competition.
• Have a good understanding of the digital marketing and technology landscape to identify new opportunities in and outside of the educational space.
• Support the Digital Trading Manager, with internal and external support create, deliver the CRO strategy and roadmap to improve site functionality to increase conversion, AOV and any other engagement metrics.
• Work closely with the acquisition team to create and deliver a relevant SEO strategy.
• Work closely with the product management team to support in delivering their goals as well as the overall digital marketing strategy.
• Manage the online product range, ensuring all products are optimised fully and promoted effectively across the website.
• Work closely with the content team to ensure the digital content they produce is supported and promoted at the most relevant time and place to drive conversion and retention.
• Monitor and management 3rd party relationships with external service providers and agencies

Experience

• Experience of working in a similar role within ecommerce.
• Team management experience in a similar role.
• Self-motivated, ability to use initiative and manage/ prioritise their own and team's workload efficiently with a can-do attitude.
• Proven experience of increasing key engagement and conversion metrics through CRO.
• Proven experience of working with SEO embedded throughout the merchandisers BAU work stream.
• Excellent communicator (both written and verbal) and able to suit deliver according to audience and the ability to communicate to a diverse set of stakeholders and adjust delivery to suit the audience clearly and simply.
• Ability to manage senior stakeholders and negotiate priorities and manage dependencies.
• A keen eye for visual merchandising and knowledge web analytics tools - able to identify ranges and opportunities for our customer across our websites.
• Previous track record of working closely with analytics and marketing teams.
• Tenacious and a passion for driving change.
• Acts in pivotal role for teams and internal functions to co-ordinate projects and provide two-way communication.
• Builds and maintains a strong and varied network of contacts within the business.
• Strong commercial and business acumen.
• Attention to detail and logical thinking.
• Self - Organised and able to provide support and prioritisation to a report.
• Works well within a multi-functional team and able to successfully engages in multiple initiatives simultaneously
• Strong supplier/ agency management skills

What's in it for you?

At RM we have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately, we are unable to offer visa sponsorship for this role.