Senior Digital Marketing Executive - Innovative independent book publisher

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Our client, a multi-award-winning innovative business book publisher is looking to hire a Senior Digital Marketing Executive. We are looking for a candidate with exceptional content creation and writing skills as well as experience in ecommerce development, social, digital marketing, advertising, web content management, Google analytics and UX knowledge. This is a varied role in a small department where there is an opportunity to make a positive impact and add real value.

Industry Publishing

Function Marketing

Duration Full Time

Type Permanent

Start Date ASAP

Senior Digital Marketing Executive: Key responsibilities

Content and Social Media

• Analyse marketing performance data (social platforms, Google Analytics, Tag Manager) to drive strategies and achieve trackable KPIs
• Enhance social media presence to maximise engagement and grow followers organically
• Collaborate on digital book marketing campaigns across websites, social media, and digital events
• Maintain a consistent brand voice across digital channels, including training team members as needed
• Plan and oversee content creation, including author filming days, ensuring optimized, impactful assets
• Develop social media posts and digital assets to support marketing initiatives.

Website and SEO

• Ensure web pages align with brand guidelines, follow UX best practices, and are SEO-optimised and mobile-friendly
• Monitor and enhance web user experiences, including ecommerce checkout and product recommendations
• Oversee website content management, resolving errors, creating new pages, and coordinating updates with the web agency
• Test and manage web releases, providing staff training as required
• Facilitate GA4 development, training, and SEO-driven ad campaigns supporting email marketing efforts
• Ensure GDPR compliance across all site functions
• Support marketing automation and lead generation initiatives. Boost brand visibility and profitability by running targeted ads across key social media channels to budget that support SEO and email marketing initiatives
• Ensure the website adheres to data privacy regulations, including GDPR
• Contribute to marketing automation/eMarketing platforms.

Senior Digital Marketing Executive: Skills/experience

• At least three years' of relevant marketing experience, with a thorough understanding of digital channels
• Exceptional social and content writing skills and attention to detail
• Experience working with web development and cross-functional teams as well as third-party suppliers
• An aptitude for learning new systems and software tools
• Excellent time management and budget management experience.

A salary of £34 - £36k, bonus, and benefits package is offered, including hybrid working.

How to apply

To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 897. For an initial, confidential discussion please call us on +44(0)1223632510 or Contact us using our online form.

Referral Scheme - Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com .

Equality Policy - Telfer Partners is committed to upholding a professional and impartial recruitment process. Our Equal Opportunities policy ensures that all job applicants and employees are treated fairly and equally, regardless of their gender, sexual orientation, marital status, race, nationality, religion, age, disability, or union membership status.