Senior Digital Analytics and Optimisation Specialist

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Senior Digital Analytics and Optimisation Specialist
Grade I (£43,392 - £54,919 p.a. pro rata)

Full Time/Permanent

About the Role
This is an excellent opportunity for a skilled and experienced digital analyst to make a big difference. You will be responsible for analysing and reporting on activity across Nottingham Trent University's digital touchpoints, including websites, mobile apps, social media and CRM. Key goals are to driveonlineperformance, improve user experience andoptimisereturn on investment of digital (and wider) marketing activity.

Reporting to the Head of Web and User Experience and working within a collaborative, agile team, you will promote new approaches and embed a data-driven mindset across all digital marketing and communications.

Youwilllead the development of regular digital analytics reports and dashboards for the wider Marketing team and management. You will work with and support a diverse set of internal stakeholders to enable strategic foresight, sound tactical decision-making. You should be well-versed in analytics tools, such as Google Analytics 4 and also be proficient in industry- standard tools for tracking, gathering, analysing, and reporting data such as Tag Manager, Looker Studio, Clarity/HotJar, SemRush etc.

Beyond technical skills, you should be able to communicate complex data in a way that resonates with a variety of stakeholders. If you are great at spotting trends and translating them into actionable insights, we would love to hear from you.

Closing date: 21 June 2024

Interview date: 4 July 2024

About Us
Our award-winning Department of Communications, Admissions, Marketing and Student Recruitment (CAMS) is responsible for engaging with key audiences including prospective students and driving forward NTU's reputation and brand. CAMS remit spans student recruitment, admissions, applicant engagement, marketing and campaigns, social media. web and digital content, creative services, public relations and communications.

By working closely with internal and external stakeholders, CAMS supports the University to deliver on a broad range of strategic objectives and priorities with a key focus on recruiting students to meet NTU targets.

If you have a passion for student recruitment, marketing and communications and a drive to make a real difference, CAMS at NTU could be the perfect place for you.

In return, CAMS can offer you a culture of positivity, encouragement and mutual support. The senior leadership team are committed to nurturing talent and helping people reach their full potential. But most of all, CAMS believe in change and growth; in daring to do things differently.

For any informal queries about the role or the team, please contactMichelle Porter, Head of Web and User Experience at michelle.porter@ntu.ac.uk

Join Us

• Hybrid working - we encourage and offer a mixture of office working and working from home. You're empowered to define how you work best for the benefits of your stakeholders.
• Flexibility - take ownership over how you get your work done. We're open to different working patterns and approaches.
• 25days annual leave, plus statutory bank holidays and 5 university closure days pro rata.
• Salary Sacrifice Retirement Savings Plan with life assurance and income protection. Available to colleagues who choose to opt out of the contractual pension scheme. Minimum colleague contributions of 0% matched with minimum NTU contributions of 8%.
• Range of health and wellbeing services, voluntary benefits, discounts, and savings for all colleagues.
• Access to a wealth of formal and informal professional development opportunities to develop your skills and advance your career.
• And a whole lot more...

Come and be part of our success. Apply today.

Safe and Inclusive
At NTU, we continue to build an inclusive culture that encourages, supports and celebrates the diverse voices and experiences of our students and colleagues. We welcome the unique contributions that you can bring and we encourage people from underrepresented communities and backgrounds to apply to join our team.

Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications.

Whilst this role is currently eligible for sponsorship under the Skilled Worker Route, upcoming immigration rules changes may impact on eligibility for sponsorship, we recommend that you assess your eligibility before applying for this position. Visit https://www.gov.uk/skilled-worker-visa for more information.

This role is covered by the Rehabilitation of Offenders Act (1974) and successfulapplicants will be asked to declare any unspent criminal convictions.