Senior Digital Analyst
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Serving our customers, communities, and planet a little better every day.
Salary - Up to £52,000.00 dependent on experience + annual bonus & benefits
Location - Edinburgh or Glasgow, Permanent
Office Attendance - Our roles are hybrid, however you should be able to travel to our Edinburgh Office 1-2 days per week for this position.
Closing Date - Applications closed 19th July at 5pm
A chance to thrive
We're looking for a Senior Digital Analyst to join our Digital Analytics team at Tesco Bank
This exciting role responsible for customer and journey analysis of Tesco Bank owned websites and mobile apps, using insight to drive optimisation of the customer experience. This is an exciting role to help shape customer journeys and work with stakeholders across the business to share Digital Analytics insights and enable data-driven decision making.
You will be working with our best-in-class tech stack, such as Adobe Analytics and Medallia DXA, coupled with access to additional datasets such as VoC, social media and offline channel data. You will collaborate with business, analytics and implementation colleagues to drive continuous improvements to the customer experience.
Our mission is to deliver insightful and actionable insights through reporting and analysis - with a focus on establishing best practice processes and enabling data-driven decision making. You will bring your experience and skillset to help us achieve our mission and optimise the customer experience across Tesco Bank digital touchpoints.
What you'll be doing
Key roles and responsibilities
• Data collection and management: Manage analytics tools and platforms. Ensure accurate data collection, tracking, and integration across digital channels.
• Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys.
• Reporting and visualisation: Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends. Use data visualisation tools to present complex data in an understandable and accessible manner.
• Performance optimisation: Identify opportunities for improving website performance, user experience, and conversion rates. Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements.
• Collaboration and communication: Work closely with marketing, product, and technology teams to align analytics with overall business objectives. Communicate findings and recommendations to non-technical stakeholders effectively.
We need you to have
• Digital Analytics experience in a related industry.
• Experience working with Digital Analytics partners, technologies, and tools.
• Strong communications skills, demonstrating an ability to communicate analysis and insights to a range of audiences across the business.
• Strong commercial acumen, demonstrating a sound understanding of business objectives and ability to align plans to these.
• A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences that deliver customer and business value.
• Ability to prioritise and work in a fast-paced organisation, prioritising individual and team backlogs on activities that add most value.
And if you have any of these, even better
• Previous Financial Services experience is ideal.
• Experience of working with Tag Management Systems, Adobe/Google Analytics, Testing and Optimisation.
• Experience working in an agile change environment.
We don't expect you to tick every box, and if you feel you hit most of the brief, it's worth exploring to further develop your career here with us.
What's in it for you
• Prepare for your retirement with our colleague pension scheme.
• Private Medical Insurance (WL2+) and virtual GP Service you and your family 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday (worth up to 2K). As an added perk, we'll give you a second card to share with someone else.
• Benefit from our family-oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8-week paid paternity leave.
• A place to get on - take advantage of our ongoing learning opportunities and training, to help you achieve the job and career you want.
• Take part in our Buy as you Earn and Save as your Earn share schemes.
Everyone's welcome
We want all our colleagues to always feel welcome and be themselves at Tesco Bank. We're committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.
Additional Information
Role Alignment
Following the announcement regarding Tesco's' strategic partnership with Barclays, this role will support our banking business and will transfer to Barclay's UK towards the end of 2024, subject to regulatory approval. Please note, the transfer date may change.
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How to apply
We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.
Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch ups, planning meetings and more. If you're interested in finding out more about what a career at Tesco Bank looks like, click apply to find out more!
Why Tesco Bank?
We're also a little obsessed with the future. Your future. Our future. That's why we take development seriously; we want to help you thrive and evolve in your career. Tesco Bank is a place to get on, all colleagues have access to LinkedIn Learning and Abstract, from day one.
It's important to us that we make sure you're supported by your team and colleague networks every day, celebrating when it matters and helping you to be the best version of yourself. The people make Tesco Bank, and we take pride in what we achieve together.
All that hard work? Come and see it turned into something real, usable, and important to customers' and colleagues' everyday lives. At Tesco Bank, our products make things a little better for everyone.