Senior Demand Generation Manager

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Job description

Senior Demand Generation Manager - Paysuite We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. About you: As the Senior Demand Generation Manager, you will be responsible for driving growth in public sector payments, generating new business, and unlocking cross-sell opportunities. Collaborating with key stakeholders, you'll create, execute, and refine a dynamic marketing strategy tailored to the public sector. You'll lead multi-channel marketing programs focused on customer needs and business outcomes, while ensuring the sales team is equipped with the right tools and content to drive results and accelerate pipeline growth. Day-to-day, you will: • Develop and execute multi-channel demand generation strategies aligned with target personas and sales objectives to achieve mid-market pipeline and revenue goals. • Manage inbound and outbound demand channels (digital ads, email, SEO, events, etc.) with a focus on penetrating key sector verticals. • Drive results-oriented ABM programs in collaboration with sales, using tools and tailored content to engage target accounts and move them through the buyer's journey. • Continuously improve marketing programs through data analysis, experimentation, and optimisation to meet or exceed sales pipeline and revenue goals. Your skills and experiences might also include: • Proven growth marketer with extensive B2B demand generation experience, strong in sales enablement, and customer journey planning. • Expertise in ABX models, data acquisition, and management to drive conversion optimization and lead nurturing. • Highly quantitative with strong data and analytics skills, plus experience in marketing tech and automation systems (Marketo, Salesforce, etc.). • Results-driven, with a track record of success in delivering multi-channel demand generation programs across earned, paid, and owned channels. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.