Senior Data Strategist

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The opportunity

We are looking for a Data Strategist to join our team and contribute to the development of highly-personalised optimising the usage of data assets to drive customer insight and optimise campaigns. It's about being creative with data to answer business problems in a practical way, that our clients can understand and then work with us to help grow their business. You'll be working closely with our team of data scientists and analysts, performance marketers campaign developers and CX strategists providing recommendations on methods to drive the most out of our client's data.

This is a great opportunity for an inquisitive and commercially minded professional to harness and develop their analytical and strategic skills in an agile team as part of a global agency network. It's not about working on similar briefs for the one client using the same datasets. Instead, you'll have the opportunity to work across major brands like Samsung, Estée Lauder, Beiersdorf and the NBA across a range of challenges.

Data Driven Performance Marketing is a significant part of Iris' business and a strategic growth driver. As a specialism we support our clients with end-to-end solutions across customer experience, data activation, pricing, performance management and tech strategy. Working as part of a multi-disciplinary team you will have lots of opportunity to develop your skills and experience across our capability.

Key Responsibilities

Data Strategy and Planning

• Develop and deliver data strategies and planning frameworks for clients, focusing on CRM programmes, marketing performance and optimization initiatives.
• Conduct data maturity assessments and design roadmaps for data transformation and analytics improvement.
• Leverage diverse data sources, including first-party and third-party data, to enhance planning strategies and improve marketing effectiveness.

Client Engagement and Insight Delivery

• Collaborate directly with clients to identify opportunities, understand requirements, and shape data-driven solutions that address business challenges.
• Translate complex data into actionable insights and compelling narratives to inform campaign strategies and business decisions.
• Present recommendations to stakeholders, ensuring clarity and alignment with organizational goals.

Collaboration and Teamwork

• Work closely with data specialists, including analysts, data scientists, and campaign developers, to deliver cohesive solutions.
• Collaborate with multi-disciplinary teams, including marketing, creative, and technical teams, to align data strategy with broader business objectives.
• Coordinate effectively with offshore teams to execute data solutions, ensuring quality and timely delivery.

Data Analysis and Technical Expertise

• Support test-and-learn initiatives by creating measurement frameworks and analysing campaign results to drive optimization.
• Provide expertise in modelling, segmentation, and customer profiling to enhance campaign performance.

Compliance and Best Practices

• Ensure operational compliance with GDPR and data security regulations in all aspects of data strategy and execution.

What we're looking for:

Experience and Industry Knowledge

• ~5 years of experience in data planning, analytics, or insight roles, preferably within an agency or consultancy environment.
• Proven expertise in CRM programs or performance marketing, with strong data literacy and analytical skills.

Technical Proficiency

• Proficiency with data visualization tools (e.g., Tableau, PowerBI, Looker, Google Data Studio) and web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Familiarity with CRM platforms (e.g., Salesforce Marketing Cloud, Braze) is desirable but not essential.
• Demonstrated ability to quickly learn and adopt new tools and technologies.

Analytical and Strategic Thinking

• Strong understanding of data analytics, including modelling, segmentation, and test-and-learn methodologies.
• Knowledge of using varied data sources for planning strategies, including enhancements from third-party data sources.

Client and Stakeholder Management

• Experience working across multi-disciplinary teams with strong stakeholder management skills.
• Comfort in client-facing roles, shaping opportunities and presenting work confidently and effectively.

Personal Attributes

• An inquisitive and pragmatic problem solver with an entrepreneurial spirit.
• Proactive self-starter with the ability to take ownership of workstreams and projects.
• Dedicated to personal growth and fostering the success of the team and agency.
• Someone who makes work enjoyable while contributing to a positive team culture.

Who are we?

About Iris

We are Iris. The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people's lives

Our office

London is our HQ. In our riverside office you'll find 300 talented people working with ambitious client partners. We're the lead strategic & creative agency for adidas TERREX, Pizza Hut Delivery and Abrdn. And we're a specialist partner for NIVEA and Samsung, to name a couple.

The Iris Character

We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.

What's in it for you?

• Flexible working - we offer you a balance of home and office working and the opportunity to choose your days when it suits you best
• Core hours - whether you want to enjoy an early gym session or pick up your children from school, you have the option to manage your own hours
• BUPA health care
• BUPA dental care
• Pension scheme
• Enhanced Maternity package:
  • 4 months full pay after 1 years' service
  • 6 months full pay after 2 years' service
• Enhanced Paternity package:
  • 4 weeks full pay after 1 years' service
• IVF support - giving you flexibility to attend appointments and recover from procedures
• Additional Parental support - meaning you can be there for your family's important moments'
• Personal access to our independent Financial Advisor
• Group income protection
• Sabbatical after five years of service
• Bike to Work Scheme

Holiday

• 25 core days' holiday
• Three extra days can be used for religious holidays
• Plus your birthday day off
• Plus an extra day after three and five years of service
• Climate Exchange Day

Diversity, Equity & Inclusion

'FOR THE FREE' is our global DE&I strategy. Its aim is to create a business where everyone feels free to be themselves and has the same opportunity and access to progress. Our DE&I strategy encourages courageous thinkers who champion outsider perspectives. 'FOR THE FREE' has three main pillars of activity:

Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents' lived experiences - including gender, race, class, disability, neuro-diversity and sexual orientation.

Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.

Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community

Privacy Statement

If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us at dpo@iris-worldwide.com.

You can find out more about our Privacy Policy here: http://www.iris-worldwide.com/privacy-policy/

We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, gender identity, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits, but enhances our creativity, our company and the wider society at large. We are For The Forward.