Senior Data Analyst
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Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
The Data & Analytics team is one of the functions under TikTok-Content team. It includes 3 parts: central D&A, regional D&A, data operation team.
- Data, as a powerful language to translate business goals and evaluate business achievement, the D&A mission are : be a connective tissue between cross functional stakeholders from a data perspective and provide analytics and reporting tool support.
What does the team do?
- Provide best-in class analytics and ecosystem insights for the Content organization, ensuring consistent approaches with the Algo team and other data functions across the company.
- Develop standardized metrics and operational tools that will measure content organization's contribution to TikTok's overall business plans.
The general goals for the team are to:
- Provide a general measurement framework to evaluate Content Ops contribution with internal Content Ops team and Product and Algo team.
- Create elite one stop data tool with unified metrics definition for Content Ops team daily operation efficiency improvement.
- Provide best-in class analytics and ecosystem insights for the Content organization.
- Optimize/scope internal operational tools to improve efficiency in the areas reflected by general measurement framework.
Responsibilities:
- Design measurement based on business logic and Content Ops team's mission and leverages
- Regular deep dive analysis to diagnose operation efficiency and new opportunity by applying statistic
- Organizing in collaborative principle to consolidate feedback and abstract the framework reflected by data to meet the needs of creator and publisher globally.
- Ensuring consistent approaches with the Algo/ Product/ Ecosystem team and other data functions across the company.
- Work with regional teams to provide market insight based on general and unified measurement framework.
- Collect regional feedback on the general framework then propose new adaptable and creative solutions to benefit one content team.
Qualifications
Minimum Qualifications:
- Hold a bachelor's degree or above, 3+ years of experience in Data Analysis or related role;
- Evaluate and define business metrics, find relationships and patterns to solve business issues to support decision making and drive business management strategies;
- Ability to solve complex problems through data analysis, and to provide solutions based on data insights;
- Must be proficient in SQL and data visualization, understand how data warehouses and data pipelines work;
- Goal-oriented, with good communication skills, and be able to build relationships with XFN, and be able to quickly adapt to changes.
Preferred Qualifications
- Background in the content-related industry, majors in statistics, mathematics, or business analysis;
- Candidates with experience in content platforms and related industries;
- Experiences working within EMEA market scope and content ecosystem related analysis;
- Practical experience of using Python, modelling is a plus;
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.