Senior CRM Manager

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Job Description

Workplace: London, White City - expectation is at least 2 days in the office.

The role

This role is responsible for operational planning and delivery of CRM activity for ITV's targeted owned media channels.

Main responsibilities

• Lead the team of CRM executives to deliver against marketing outcomes, reflecting the wider media strategy and supporting ITV business objectives
• Ensure the overall CRM plan is integrated and appropriately planned for the audience and outcomes across different types of activity
• Support and coach a team of direct reports, facilitating their growth and fostering a collaborative team culture
• Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity
• Work with the Insights and Conversion teams, and the wider CRM and Media team, to develop an effective audience and targeting approach.
• Monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs
• Feed learnings from CRM activity back into the the media strategy team in order to keep the strategy reflective of our latest insight
• Act as a key point of operational escalation for the CRM team and its stakeholders (Marketing, Media, Creative, Product, Privacy)
• Influence the creative teams to deliver assets for use in CRM that perform across the various channels.
• Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media.
• Ensure all CRM is high quality, taking ownership and where needed, and providing feedback to the team.
• Ensure all targeted owned media activity is in line with legal and privacy guidance and regulations.

Skills you'll need (minimum criteria)

• CRM professional with a proven success working with multiple stakeholders in complex businesses.
• Highly experienced in planning, executing and optimising CRM.
• Proven experience in line managing individuals or small teams, with a track record of developing and supporting direct reports.
• Strong communication skills with the ability to build strong relationships across a range of business areas.
• Strong leadership skills with the ability to hold others accountable and enforce change where needed.

Other things we're looking for (key criteria)

• Excellent interpersonal skills, with the ability to adapt leadership style to suit different individuals and situations.
• Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
• Thrives in a fast-paced, dynamic environment.
• Flexible and able to adapt to changing circumstances
• A can-do, collaborative, get-things-done approach.

About Us

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

About the Team

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits