Senior CRM Executive

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Job Description

Role Purpose:

The Senior CRM Executive's role is to support the ongoing strategic development of the International CRM strategy, for Fanatics International Partner sites. The Senior Executive takes ownership of all email programs across a variety of partners (e.g. Chelsea, Formula 1, NFL etc) and is responsible for the planning, execution, reporting and analysis of all email types (marketing, triggered & transactional). The Senior CRM Executive will build and manage relationships with key stakeholders, both internally & externally, and will work cross functionally with CRM Data and Ops teams, to deliver the subject expertise required to achieve channel & business goals.

Responsibilities:

• Support Senior CRM Manager in the planning & execution of the CRM Strategy, across various partner sites within the International business.
• Own the planning, testing and deployment of all email programs for relevant site portfolio, across all key territories (marketing, trigger, transactional). Accountable for the execution and performance of all emails from site portfolio.
• Develop, manage and take the lead on key channel processes. Coordinate and collaborate internally with Business Management teams, to plan and execute email communications that support site activity/objectives, whilst delivering on channel KPIs.
• Regularly report and analyse channel performance across all email types. Proactively review data, identify trends, investigate opportunities/ risks and propose data driven strategies and solutions for growth.
• Proactively develop new growth initiatives and make recommendations for improvement or testing strategies for the email channel.
• Project Management: Work with data and ops teams to develop and launch new initiatives and to troubleshoot email template or segment issues, and to develop solutions.
• Provide specialist CRM support to internal Business Management teams. Clearly communicate all channel updates and initiatives - educate, engage, and influence key stakeholders on CRM initiatives.
• Liaise with creative designers in the development of email assets and work with native speakers to gather translated copy, for email requirements.
• Input to internal and external CRM Strategy presentations by providing supporting data and analysis, preparing content, providing commentary and contributing to discussion of relevant topics. Present data and insights to internally and externally.
• Support Senior CRM Manager on channel projects and to drive the CRM channel to be best in class
• Potential line management of one CRM Executive

Knowledge & Experience:

• 3 years+ experience in CRM role, within eCommerce/ retail business. Previous experience in sports merchandising or events environment desired but not essential
• Previous experience of Adobe Experience Cloud products would be desirable but not essential
• Knowledge of and an interest in sport is desirable but not essential
• Experience planning, building and testing emails; across marketing, triggered and transactional emails
• Highly organised and process driven, with excellent attention to detail
• Proactively utilises data to develop insights, seek opportunities to drive channel and business growth
• Ability to present key findings clearly and concisely, in a professional and confident manner - verbally & written
• Good understanding of GDPR Legislation & Requirements
• Experience of line management or mentoring is desired but not essential as this is a great opportunity for the right person looking to take the next step in their career

Competencies

• Strategic Thinker and commercially minded
• Professional Approach & Positive Can-do Attitude
• Planning & Organisational Skills
• Inquisitive approach, not afraid to ask questions
• Teamwork & Relationship Management
• Excellent Communicator - able to communicate on all levels, both externally and internally
• Customer Focused and Fan First Approach
• Desire and interest to learn new skills, understand the wider business and develop professionally.

We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset