Senior CRM Executive

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You will be managing the customer database with a specific focus on Brand and Sports CRM activity including contributing to BAU email & Push activity, research, reporting and testing, working with the multichannel, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages. Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practices. Continuously analyse and report brand and sports performance and recommend improvements and developments.

Job Title - Senior CRM Executive

• Location - BL9 8RR

• Working rota - 40

• Working hours - Monday Friday

What You'll Be Doing:

As a Senior CRM Executive, you'll be doing the following:

• Deploying and managing email & push campaigns including standard sends/automated sends/trigger sends
• Managing the relationship between our internal brand and sports teams
• Managing the customer database, ensuring we are protecting our deliverability reputation by targeting customers effectively.
• You will understand the customer lifecycle, implement tests, take these learnings and optimise communications across all channels, email and push.
• Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
• Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.

What We're Looking For:

• Experience of CRM programs is essential
• A university graduate or equivalent marketing qualification is advantageous.
• Strong organisational skills and a good multi-tasker is essential
• Team player, able to assist and set a good example to the execs on the team

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 90,000 colleagues over 4,500 stores across several retail fascia's in over 36 countries around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

• Incremental Holiday Allowance
• Staff Discount on qualifying purchases across Group retail stores and online
• Exclusive Colleague Bike Discount scheme
• Discounted Gym membership
• Personal development opportunities to learn and develop at work
• Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.