Senior CRM Executive
Senior CRM Executive
Marketing
Permanent | Full Time
Office location: White City, London | Hybrid - 3 days a week in the office
Hiring range: £35,000 - £40,000
For more information please email TalkingCareers@itv.com
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The role
This role plans and delivers CRM activity, either embedded in a campaign pod or delivering other channel or audience needs, to drive marketing outcomes.
Key Responsibilities
- Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes.
- Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists.
- Act as the CRM expert within agile campaign pods, offering advice, learnings and ideas to drive performance and innovation.
- Setup and activate CRM campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
- Execute and optimise a range of CRM channels: email, push and in-app notifications, targeted trailers on our video on demand platform (ITVX).
- Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel.
- Employ structured testing techniques to deliver continuous improvement in campaign metrics.
- Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.
- Help manage external relationships with technology suppliers to ensure efficient and effective CRM operations and campaign delivery.
Skills you'll need (minimum criteria)
- Highly experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs
- Proven experience in CRM systems, Braze preferred
- Strong at understanding and interpreting data to aid decision making
- Organised and able to work under pressure and to tight deadlines
- Experience working in a fast paced and dynamic environment
- Flexible and able to adapt to changing circumstances
- A can-do, collaborative, get-things-done approach
- A genuine passion for ITV programmes, film and TV
Other things we're looking for (key criteria)
- Strong communication skills with the ability to foster stakeholder relationships across a range of business areas.
- Strong leadership skills with the ability to hold others accountable and enforce change where needed.
- Comfortable presenting in meetings and giving performance updates to relevant stakeholders
- Strong understanding of data compliance requirements in electronic communications
- A marketing related qualification is desirable.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).
We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.
Find out more about applying with a disability.
* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits including
- Flexible working with a range of options to suit everyone
- Generous holiday allowance, plus you can buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Closing date: 16th January 2025
"Please note, on occasion we may receive a very large volume of applications which means applications for a role may close earlier than the referenced closing date. We'd encourage you to apply as soon as possible if interested."]]>