Senior CRM Cross-Sell Manager
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Description
Position at LeoVegas UK
ABOUT THE ROLE:
At LeoVegas Gaming Group, we're seeking a Senior CRM Cross-Sell Manager to spearhead our strategic efforts in maximizing player value and loyalty through innovative cross-selling initiatives. Reporting directly to the Director of CRM, this leadership role demands a blend of strategic foresight, deep data expertise, and exceptional team management skills. You will be instrumental in shaping the direction of our CRM cross-sell strategy, leveraging data to uncover insights that drive effective, revenue-generating campaigns, and leading a team of dedicated professionals towards achieving unparalleled success in our market.
YOU WILL BE RESPONSIBLE FOR:
• Strategic Leadership: Define and execute a comprehensive CRM cross-sell strategy that aligns with the company's objectives, focusing on maximizing player lifetime value and loyalty.
• Team Management and Development: Lead, mentor, and expand the CRM cross-sell team, fostering an environment of continuous learning and development to enhance team capabilities and performance.
• Advanced Data Analysis: Dive deeper into data analytics to understand player behaviors and preferences, utilizing this insight to tailor strategies that significantly enhance player engagement and cross-sell success.
• Innovation in Campaigns: Drive the innovation of CRM campaigns by implementing advanced segmentation and personalization techniques, setting new standards in player experience and campaign effectiveness.
• Cross-Functional Collaboration: Act as the primary liaison between the CRM team and other key departments, ensuring strategic alignment and leveraging insights across the organization to drive cross-sell initiatives.
• Performance Monitoring: Develop and oversee a robust framework for tracking, analyzing, and reporting on the performance of cross-sell strategies, ensuring objectives are met and exceeded.
• Market and Regulatory Insight: Keep abreast of industry trends, market dynamics, and regulatory changes to continuously refine and adapt strategies, maintaining competitive advantage and compliance.
OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:
• This role is perfect for a visionary leader with a passion for data-driven decision-making and a proven track record of delivering successful CRM strategies in a dynamic industry. Join us at LeoVegas to lead our CRM Cross-Sell initiatives into a future of unparalleled growth and innovation
• Data- Driven and Analytic Approach
• End to End Campaign Management
• Content Creation
• Team collaboration
• Understanding of Compliance and Quality Assurance
NICE TO HAVES
• Experience in Gaming Industry
• Advanced data analytics skills
• Multi-channel marketing experience
• Understanding of Sportsbook Operation
WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We're a team of over 1400 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 11 offices worldwide.
BENEFITS
• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• 28 days paid leave + public/bank holidays in England
• Matched pension contributions up to 6%
• BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments
• 250 GBP wellness contribution annually (T&C apply)
• Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays.
• Team and office social events throughout the year, which also include a quarterly team budget
• Enhanced parental leave
JOIN US!
In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don't wait for things to happen; we pounce and make it happen!
Would you be a good fit for the Leo Pride - give us a roar!