Senior CRM Campaign Analyst

About the roleAt a glance

Waitrose & Partners prides itself on being different. Our intention is to combine the convenience of a supermarket with the expertise and service of a specialist food shop. Add this to our unswerving dedication to our customers and the highest respect for our suppliers (the provenance and traceability of our food is vital) and, of course, the environment and you can start to see we’re a bit more than ‘just’ a supermarket.

We have an exciting opportunity with a brand new role to join Waitrose as a Senior CRM Campaign Analyst, reporting into our CRM Lead. 

- Salary: £53,000 - £85,000 
- Contract type: 6 month Secondment/Fixed Term - to August 2025
- Interviews: w/c 3rd Feb 

About the role

In this role, you will champion and manage the use of first party data across CRM and the wider channel mix. You will be a gatekeeper to our personalisation strategy working closely with our analytics and data science teams to support our customer segmentation, enhance and shape our targeting and selections strategy, enabling us to achieve our customer outcomes and commercial objectives. 

In addition you will: 

• Manage CRM analytics workflow to enhance the use of 1st party data across the Waitrose Channels team 

• Support the delivery of campaigns across CRM, ensuring best in class set-up, delivery and reporting  

• Pro-actively identify opportunities to enhance campaigns, collection of first party data and usage to meet commercial outcomes 

• Work collaboratively with central data functions to advocate for our marketing requirements within wider transformation projects 

• Provide development, leadership and inspiration for the other members of the CRM Analyst team 

You will have 2 direct reports. 

Please see a full job description attached to this advert. Internal Partners can access here.

Essential skills you’ll need

• Ability to simplify sophisticated problems, manipulate data accurately and relate to the business context 

• Strong analytical and numerical skills 

• Experience using BI and CRM software (preferably Tableau and Salesforce Marketing Cloud) to support partners to make better business decisions

• Experience of working in online and direct marketing 

• Strong experience using a query language (preferably SQL) to access and manipulate data from a database   

Thanks for your patience in the meantime and for showing an interest in joining JLP. 

For internal use only:
#LI-JLPWTR
#LI-HEADOFFICE
#LI-LB2

About The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting. If required, you’ll find out more about vetting throughout the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.