Senior Copywriter

BRAND: Digitas UK
Job Function: Creative
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients' businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.

Part of Publicis Groupe, and a Leader in Gartner's Magic Quadrant for Global Marketing Agencies, we're proud to work with some of the world's leading brands.

Digitas. Experience the power of connection.

Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Overview

We're looking for a Senior Creative Copywriter with experience in direct response advertising to help us create smart, engaging, acquisition-focused work.

You'll be working on one of the UK's oldest brands, now freshly reimagined with one of the most exciting rebrands in its category.

You'll join a small, tight-knit team, people who care deeply about craft but are equally driven by results.

All within an agency that values human creativity and connection, while also making bold moves in the evolving world of AI-powered creative work.

If you think balance means having a foot in both camps, you'll fit right in.

Responsibilities

• Develop creative ideas and compelling copy for conversion-focused advertising across multiple platforms.
• Create acquisition-led campaigns designed to capture attention and drive action.
• Work closely with project managers, strategists, designers, and artworkers to ensure work stays on brief and on schedule.
• Stay informed on social media trends and broader cultural shifts that could influence creative output.
• Use AI tools as part of your creative workflow to enhance ideation, production, and performance.
• Help shape this workstream into a best-practice example of how AI and automation can support conversion marketing-without sacrificing originality or creativity.

Qualifications

• Experience in direct response advertising across multiple platforms, particularly digital and social media.
• A strong interest in acquisition-focused marketing and how conversion best practice continues to evolve.
• An understanding of full-funnel advertising and the role conversion plays within it.
• A working knowledge of design principles for social and digital formats (safe zones, character counts, platform constraints).
• Familiarity with platform best practices (e.g., Meta's Creative Similarity Score).
• Curiosity about algorithm and platform updates, and how they shape creative work.
• Experience collaborating with content creators and influencers.
• A pet goldfish called Steve*.

*Steve is optional. But we'd still like to meet him.

Additional information

Digitas has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones:Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.

• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man"

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medicalcondition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).