Senior Content Marketing Manager

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What is Sylvera anyway?

Sylvera provides carbon data for genuine climate impact. Our mission is to incentivize investment in real climate action.

Purchasing credits through the carbon markets is one of the most established and scalable ways to channel finance from the private sector to effective climate solutions and work toward societal net zero. Unfortunately, the voluntary carbon markets have been plagued with mistrust and a lack of effectiveness since they've emerged - until Sylvera.

To help organizations ensure they're making the most effective investments, Sylvera builds software that independently and accurately automates the evaluation of carbon projects that capture, remove, or avoid emissions. With Sylvera's data and tools, businesses and governments can confidently invest in, benchmark, deliver, and report real climate impact.

Our team is made up of leading minds in climate change from scientists to policy, finance and carbon market experts. We work in partnership with scientific organisations, universities, governments and think tanks to develop and test rigorous and holistic ratings methodologies, leveraging the latest technology. Founded in 2020, Sylvera has 150+ employees across the world with offices in London, New York, Belgrade and Singapore. We've raised over $96million from leading VCs like Balderton Capital, Index Ventures and Insight Partners to date.

What will I be doing?

As the Senior Content Marketing Manager, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals and enhances our market presence. You will create compelling content that engages our target audience, supports SEO efforts, and drives lead generation. This role requires a blend of creativity, strategic thinking, and a deep understanding of Carbon Markets.

Specific responsibilities will include:

- Content Strategy: Develop and own the content strategy to support company goals

- Content Creation: Write and produce high-quality content, including blog posts, whitepapers and case studies that resonates with our target audience.

- SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic. Conduct keyword research and optimize content accordingly.

- Content Calendar: Plan, manage, and maintain a content calendar to ensure a consistent flow of content that aligns with marketing campaigns and product launches.

- Analytics and Reporting: Track and analyze content performance using analytics tools. Report on key metrics and use data-driven insights to refine content strategy.

- Collaboration: Work closely with cross-functional teams, including product marketing, demand generation and communications, to ensure content aligns with overall objectives and brand voice.

- Thought Leadership: Position Sylvera as a thought leader in the Voluntary Carbon Market by creating insightful and authoritative content that addresses industry trends and challenges.

- Content Distribution: Collaborate with the wider marketing team to develop and iterate on distribution strategies across various channels, including social media, email marketing, and third-party publications.

We're looking for someone who:

- Has Content marketing experience in a B2B tech environment. Proven track record of developing and executing successful content strategies.

- Exceptional English writing and editing skills, with the ability to share a clear and engaging narrative (and with a strong portfolio of published content).

- Brilliant brainstorming abilities. Not only do you understand content marketing best practices, You can also dream up witty, out-of-the-box, and even provocative ideas.

- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Sylvera.

- In-depth knowledge of SEO best practices and experience with SEO tools.Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).

- Experience managing freelancers, including deliverables and timelines

- Creative thinker with a passion for storytelling.

- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps

- Detail-oriented with a focus on quality and consistency

- Cares deeply about the climate and ecosystems of the earth

We'd like someone highly ambitious, motivated and eager to propel their career forward. We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description

Benefits

- Equity in a rapidly growing startup

- Private Health Insurance and Life Assurance

- Unlimited annual leave - and encouragement to actually use it!

- Enhanced parental leave

- Up to 20 days paid sick leave

- £500 WFH allowance

- No corners cut in having the best tech to do your job

- Access to Mental Health support via Spill

- Monthly team socials

Location

UK (with access to an office in London if you wanted to come in)

Our Values

Own it: We make new mistakes. We build on the momentum of our wins and reflect on and learn from our failures.

Stay curious: We keep our focus on the long-term, even if that means short-term challenges.

Do what's right - even when it's hard: We take a growth mindset to our work, our customers, our market and the opportunities ahead of us.

Collaborate and challenge with empathy: Our teams deliver through active collaboration. We invest in each others' success and make the company stronger in the long-run.

Empower Customers: Make extraordinary efforts to exceed our customer expectations. If we're serving our customers to the fullest, we can help direct more investment into real climate impact.

What if you're a partial fit?

We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn't exactly match this job description.

Equal employment opportunity

Sylvera is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.