Senior Content Manager

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About The Role

Team - Prospect, Direct and Life Adviser

Working Pattern - Hybrid - 2 days per week in either our London, Stockport or Bournemouth Vitality Office. Full time hours.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Content Strategy
• Stakeholder Management
• People Management

What this role is all about:

Enterprise division at Vitality is designed to empower the delivery of strategic initiatives within customer-centric journeys through full ownership of customer experiences and their enabling systems stacks. This exciting role will form part of a cross-functional team who is accountable for the end-to-end digital experience in the Prospect, Adviser and Employer journey.

As lead Content Designer, you will be responsible for setting the vision and executing the content strategy across all digital experiences which support:

• Direct customers - by showcasing Vitality's unique proposition and facilitating conversion on .co.uk
• Advisers - ensuring they understand our products and services, how to work with us, and how to access sales support

You will design a content roadmap which delivers business goals and strategic objectives by collaborating with your counterparts in Enterprise and a wider network of stakeholders. With the support of a small team of content designers with varying levels of experience.

This role requires experience in content design with commercial focus - you will set and maintain the standard for how we monitor performance and the quality of content using insights and analytics to drive decisions. In equal measure you will be attuned to user needs, ensuring our experiences are balanced with the needs of the business. You will also be accountable for ensuring our content is aligned to Vitality compliance standards. As a leader in the experience design community, you will work closely with the content and product design community at large by contributing to style guides and design patterns.

Key Actions

• Build and deliver a digital content roadmap which supports strategic initiatives led by Enterprise as well as marketing and sales campaigns. Can reconcile differentiated ways of working across the two business units and ensure that team capacity is allocated to initiatives which drive the highest value.
• Can articulate clear, measurable link between content design and impact to performance in both a trading and strategic setting. Contributes to trade meetings and can comfortably navigate the team and stakeholders through change in direction as the needs of the business evolve.
• Sets the standard for research, reporting and analysis to ensure the content team operate in a consistent and best practice manner.
• Owns the design and implementation of strategy, directing the evaluation of strategies and policies to ensure business requirements are being met. Have an overall perspective on business issues, events, activities and an understanding of their wider implications and long-term impact. Determine patterns, standards, policies, roadmaps and vision statements. Focus on outcomes rather than solutions and activities.
• Able to influence stakeholders and manage relationships both strategically and effectively. Take opposing views and reach consensus on content that meets user needs and business goals, using evidence to explain decisions made.
• Implements and iterates processes and tools which support the content design team and quality of output ensuring our content adheres to Vitality standards.
• Able to operate autonomously, in a fast-paced environment, whilst empowering a team of content designers and working collaboratively across experience design.

What do you need to thrive?

• Educated to degree level or equivalent.
• Digital specialist with a proven track record working in native apps and web.
• Experience designing content for direct and adviser sales experiences.
• Experience of user journey mapping and user story writing.
• Experience of UX accessible writing and content design for digital channels.
• Experience of editing and publishing in Sitecore content management system.
• Experience of keyword research and implementing SEO recommendations.
• Strong understanding of digital analytics and conversion rate optimisation processes.
• Able to lead and facilitate meetings (e.g. lead workshops) within business.
• Excellent written and verbal communication skills with business and technical stakeholders at all levels.
• Outstanding team working and collaboration skills.

So, what's in it for you?

• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, w e will:

• Help you to be the healthiest you've ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About You

About Us

We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We've been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people - and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Ready to find out if we're the right fit for you? We can't wait.

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Diversity & Inclusion

We're committed to diversity and inclusion because it's good for our employees, for our business, and for society. To learn more please visit our Careers page.

Vitality's approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid

If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.