Senior Content Designer - Design Ops

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As a Senior Content Designer for our Design Ops pillar, your primary focus will be on developing and scaling our design practices to deliver seamless, efficient, and cohesive user experiences across all products. Collaborating closely with other UX pillars, Product, and Engineering teams, you'll tackle complex design process challenges, streamline workflows, and champion a unified design vision across the different product squads.
You will play a crucial role in driving efficiency, enhancing collaboration, and ensuring that our Design System vision supports a top-tier product experience.

Key Duties:

• Support and work within a functional team of UX designers, providing guidance, feedback, and fostering a collaborative design culture.
• Provide leadership within the team and more broadly where the opportunity presents itself.
• Collaborate and highlight areas of needed coordination between teams in a cross-functional set-up, ensuring delivery aligns to pillar UX strategies.
• Understand expectations, timelines and outcomes, supporting the team to remove blockers.
• Support the conception, creation, implementation and refinement of user research methods to support the optimisation of player engagement.
• Develop on-brand designs that delight our customers and enhance appeal of the game.
• Work with player-centric design methodologies, ensuring that design decisions are rooted in deep player insights, feedback, and usability best practices.
• Understand and utilise player feedback, data analytics, industry trends, and competitive analysis to inform design decisions and continuously enhance player experiences.
• Collaborate with developers, artists, and stakeholders to ensure seamless integration of design concepts and maintain design consistency.
• Be aware of the latest UX trends, technologies, and advancements within and outside of the gaming industry, driving innovative design concepts.
• Support a culture of design thinking and innovation, utilising a creative problem-solving mindset.
• Ensure adherence to relevant best practices, brand guidelines and design system framework.
• Uphold the highest standards of integrity, ethics, and professionalism in all UX design activities.

Qualifications

Essential:

• Experience in creating and optimise design workflows and tools to improve efficiency and foster better collaboration between UX, engineering, and product teams.
• Has led design documentation efforts, ensuring comprehensive and up-to-date resources for the team.
• Understanding of evolving and governing a Design System, ensuring it adapts to product changes while maintaining consistency and scalability.
• Can facilitate workshops and discussions to align design teams on goals and methodologies.
• Experience in driving the adoption of design best practices and usability standards across the organisation
• Experienced in User Centred Design, applies an iterative design process focusing on the users and their needs in each phase of the design process.
• Well versed in Interaction Design, designs interactive products and services, going beyond the item in development to include the way users will interact with it.
• Advanced in Information Architecture, the design and arrangement of information, content, and navigation in a way that facilitates intuitive and efficient user experiences within digital platforms or systems.
• Advanced knowledge in Visual Design, uses imagery, colour, shapes, typography, and form to enhance usability and improve the user experience.
• Experienced in Wireframing, designs a website service at the structural level, laying out content and functionality on a page and considering user needs and user journeys.
• Well-versed in Accessibility & Inclusive Design, ensures that products are convenient to all while considering user diversity.
• Proficiency with Usability Testing, in planning, designing, executing, and analysing usability tests. Knowledge of various testing methods, such as moderated and unmoderated testing, remote testing, and eye-tracking.
• Advanced understanding of User flows develops the path taken by a prototypical user on a website or app to complete a task.
• Great collaborator, working together in a coordinated and cooperative manner to achieve a common goal or complete a shared task.
• Experienced in Presenting/ demonstrating, convey information, ideas, or products to an audience, using clear communication and engaging techniques to facilitate understanding and engagement.
• Well-versed in Workshop coordination, manages facilitated, interactive sessions conducted either in person or remotely for brainstorming, interactive learning, building relationships, and problem-solving with users or customers.
• Advanced in Heuristic evaluation, uses rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.