Senior Marketing Manager

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Senior Marketing Manager

WHO WE ARE

Datapharm is a fast-growing technology company and SaaS provider in the healthcare space. Our medicines information database, emc'- (electronic medicines compendium -www.medicines.org.uk) is the UK's most comprehensive, trusted, and accessible source of information on medicines. We provide innovative solutions to support the Life Sciences and wider Healthcare sectors, serving more than 350 Pharma customers in the UK.

THE JOB ROLE

We are seeking a dynamic and experienced Senior Marketing Manager to join our team. This role is pivotal in driving our go-to-market strategies and executing successful product launches. The ideal candidate will have a proven track record in developing and implementing B2B marketing strategies that drive growth and enhance brand visibility in the tech and/or Pharma space.

Reporting to the Director of Strategic Marketing, this a hybrid role where the successful candidate will be required to visit our office in Leatherhead (Surrey) twice a week.

WHAT YOU'LL DO

Main Duties & Responsibilities:

• Develop and Execute Go-to-Market Strategies:Lead the creation and implementation of comprehensive go-to-market plans for all Datapharm products and services, ensuring alignment with overall business objectives.

• Product Marketing Management:Oversee all marketing aspects of product launches, from initial planning and market research to execution and post-launch analysis.

• Cross-Functional Collaboration:Work closely with product development, sales, and other key stakeholders to ensure cohesive and effective marketing efforts.

• Market Analysis:Conduct thorough market research to identify trends, opportunities, and competitive landscape, translating insights into actionable strategies.

• Campaign Management:Design, manage, track and report on multi-channel marketing campaigns that support new product launches, both engaging existing customers and driving new revenues.

• Performance Tracking:Monitor and analyse the performance of marketing initiatives, using data-driven insights to optimise strategies and achieve KPIs.

ABOUT YOU

The following expertise and experience are required:

• Minimum of 7 years of experience in B2B marketing, with a focus on go-to-market strategies and product launches (tech/pharma experience preferred).

• Strong analytical skills and the ability to translate data into actionable insights.

• Proficiency in digital marketing tools and platforms.

• Advanced Hubspot user - for both delivering campaigns and demonstrating ROI.

• Excellent copywriting and proof-reading skill.

• Good commercial awareness.

• Ability to make technical information engaging.

• Good understanding of Google Analytics and UTM tracking.

• Experience with data acquisition data management and knowledge of GDPR.

• Motivated self-starter with a strong attention to detail who is ready to make a real impact in a fast-growing company.

• Highly organised and structured planner with the ability to deliver projects on time.

• Understanding of Pharma and tech markets.

WHAT'S IN IT FOR YOU?

• 25 days holiday per annum plus bank holidays.

• Life insurance.

• Private medical and dental plan.

• Pension contribution of 10% (after 12 months).

• Ongoing training in software, including accreditations.

• Discounts on gym memberships and discounts with retailers.

ABOUT DATAPHARM

Datapharm is the leading medicines information provider in the UK. Our medicines information database, emc (electronic medicines compendium) is the UK's most comprehensive, trusted and accessible source of information on medicines. emc is used by the NHS daily, lists more than 10,000 medicines and attracts a growing audience of over 50 million visitors per year.

We partner with a wide range of professional and voluntary health organisations to improve health literacy and decision making about medicines for patients, carers, healthcare professionals and the pharmaceutical industry.

Our Mission

As a commercial entity, we devote ourselves to improving the accessibility, effectiveness and excellence of healthcare product information.

Our Values

• WeCarefor colleagues and customers by acting with integrity, responsibility, and mutual respect.

• We Collaborateto ensure a shared commitment to goals which are based on customer impact and success.

• We have the Courageto create positive change, be open to new challenges and learn new skills.

Don't meet every single requirement?

At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply. You may be just the right candidate for this role or another within the company.