Senior Conference Producer, SuperReturn
Senior Conference Producer offers an experienced, highly intelligent and commercially astute individual the opportunity to take the lead in determining strategy and shaping the future direction of industry leading private markets events. This involves researching content, building relationships with key industry executives, designing compelling agenda, guiding content strategy to create a buzz about the conference and leveraging networks to drive the commercial success of events.
The Senior Conference Producer is a motivated, resourceful and responsible individual who relishes the challenge and autonomy of creating a world-class programme from concept to delivery, and who is proactive, highly organised, outgoing, professional and has excellent communication skills.
Duties: -
- Analyse the industry and past conferences to determine market opportunities
- Work with the Brand Strategy Director and Head of Product Process & Delivery to set the event's strategy for the year
- Research in detail the conference programme by contacting a complete cross section of the target market through phone, desk research and meetings to determine customer requirements
- Map the market to identify which audiences we are engaging with, and which are yet to be engaged; devise agendas to attract both groups of attendees
- Identify strengths and weaknesses of competitors' events through websites, brochures and speaking to key executives that attend their events
- Write compelling commercially-driven agenda
- Identify and contact potential speakers and find the hook to encourage them to join the speaker faculty
- Create and run an advisory board when appropriate
- Negotiate Speaker fees and expenses and stay within guidelines set down on the event target sheet
- Design a compelling content-based marketing campaign to promote the conference
- Write industry-focussed promotional copy for websites and marketing pieces
- Work with the digital media team to design and implement promotional campaigns via LinkedIn, Twitter and Facebook.
- Work with the marketing department to ensure that they are targeting the right market and sourcing appropriate media partners, working with the chairman and speakers and sponsors of the conference to raise the profile of the event
- Working with Sponsorship and Exhibition to find leads and identify additional revenue generating opportunities
- Work with the audience team to find new VIPs to invite
- Secure partnerships to drive audience and revenue growth for events
- Source special guest speakers from outside the industry
- Work with operations to ensure budgets are accurate and the event runs smoothly on the day
- Work with digital teams to ensure digital elements of events are up to date, accurate and run smoothly
- Run the conference on the day
- Produce the post conference report
- Conduct research at the event to identify new ideas for existing and new events
- Launch new events
- Undertake other activities in support of your events or those of the wider team
Qualifications
Key skills: productionexpertise, good project management skills, highly collaborative, team player and commercially astute.
The ideal candidate will possess:
- 3+ years production experience in events
- 2+ years demonstrable experience in private capital
- Hands-on experience with product creation and event production
- Highly collaborative and excellent team player
- Excellent time-management and organizational skills
- Excellent interpersonal and relationship management skills, including with C-suite industry executives
- Demonstrable ability to think creatively and innovate
- Flexible and willing to adapt to business needs and strategy
- Proven research skills using a number of information sources including cold calls
- Experience producing conferences with 100+ speakers
- Commercial awareness - the ability to understand market dynamics and leverage networks to monetize the programme
- Successful applicants are likely to possess a 2:1 degree (or equivalent) and come from an academic background
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