Senior Communications Specialist

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Business overview

Promar International is part of the Genus PLC group of companies and is a leading provider of consulting services to farmers, agricultural businesses and food supply chains. We specialise in providing expert advice across farm, sustainability and financial consulting.

We are proud to hold the Investors in People Silver Award.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world - a mission that is important to a sustainable future.

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Role Overview

We are on the lookout for a marketeer to join our team as our Promar Marketing Specialist, you will work closely with regional and global marketing teams to develop and execute the Promar marketing strategy for growth and lead the ABS marketing strategy for Sustainability.

You will effectively manage consultancy and data services and brands to customers and prospects to deliver an outcome aligned with business objectives. You will utilise the entire marketing mix and appropriate channels to drive lead generation and sales for Promar.

In addition, you will work with the Global Communication Manager, Global Sustainability Director and Promar Sustainability teams to drive the monetisation of the dairy and beef sustainability strategy by developing and implementing external comms plan for genetics as key sustainability intervention and developing product positioning and messaging for LCA work.

Essential duties and responsibilities

• Drive marketing strategy (including digital) and deliver on improving internal and external brand awareness. Deliver an ROI on marketing spend through lead generation
• Plan effective and targeted campaigns using the central team using the whole marketing mix and marketing channels to deliver growth. Working with Promar team to gather specific content
• Direct the development of the Promar website social media platforms and e-marketing activity. Monitor and respond as required to all issues involving public relations and social media
• Drive insights partner to deliver valuable and actionable insights to shape Promar marketing strategy
• Working with Global Communication Manager and Global Sustainability Director and Promar Sustainability teams to drive the monetisation of the dairy and beef sustainability strategy by:
• Finalize and implement overarching ABS sustainability stakeholder messaging
  • Internal rollout aligned with other ABS and Genus messaging
  • Finalize timeline for internal comms and develop training plan
  • Materials and plan/timeline for external comms
  • Tell the ABS sustainability story
• Develop and implement external comms plan for genetics as key sustainability intervention
  • Support sustainability product development work - specifically related to carbon reduction
  • Develop strategy for global stakeholder engagement efforts
  • Leverage in-progress work in beef; grow footprint in dairy
  • Develop materials/visuals, comms plan, etc
• Develop product positioning and messaging for LCA work
  • Support work to monetise carbon claims - pricing and positioning (this in in PLM)
  • Internal and external engagement
  • Develop product positioning for beef
  • Develop materials and internal/external comms plan

Requirements

• A marketing or agricultural related degree is preferable
• Demonstrated in-depth marketing knowledge and experience
• Use best practices and knowledge of internal or external business issues to improve products or services
• A keen problem solver who takes a new perspective using existing solutions
• Can works independently, with minimal guidance
• Acts as a resource for colleagues with less experience
• May lead projects with manageable risks and resource requirements
• Exercises judgment based on the analysis of multiple sources of information
• Ability to explain difficult or sensitive information; works to build agreement
• Ability to travel both domestically and internationally

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.