Marketing Manager

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Marketing Manager

Sector: Hybrid/Virtual Events

Location: Head Office (London)/Home Based

FW Category: 2 days in the office/ 3 days remote per week

People Leader: Commercial Director

Hours: Full-time (37.5 per week)

Role Description

Reef, by Totem is a full circle audience-engagement platform, empowering

events and corporate entities to develop, deliver and extend meaningful

conversations, creating a one-stop solution and a single source of truth.

This market-leading, award-winning SaaS solution includes an app which has

been downloaded over 100,000 times, together with the peace of mind that

comes from being supported by a team of highly-experienced events delivery

and management professionals.

Role Responsibilities

• Working to a data-driven marketing plan. Developing and executing pre-determined strategies to drive new customer acquisition
• Analysing data, reporting and refining strategies iteratively
• Understanding market behaviour and identifying important actions for driving growth
• Identifying new lead generation and customer acquisition channels
• Identifying trends and insights to drive new creative growth strategies
• Creating compelling, engaging, stand-out content, including, but not limited to:
  written articles, blogs, web pages, emails, newsletters, white papers, ebooks, case studies, press releases, podcasts, videos, social posts, ad copy, thought-leadership
• Use the CRM and other MarTech stack to drive automated lead generation and lead nurturing processes, creating a single source of truth for reporting, tracking and success-management
• Evaluating emerging technologies - provide thought leadership and perspective for adoption where appropriate
• Value proposition development. Ensuring all product and marketing messaging accurately describe our USP, value and benefits
• Educating audiences, building trust and credibility
• Working closely with the copywriting team to generate new ad copy, thought leadership pieces, case studies, testimonials, white-papers etc
• Assist in event planning, conferences and sponsorships
• Identify areas of growth for the department.
• Taking on ad hoc tasks as required
• Driving account based marketing and supporting ongoing sales conversations on an ad-hoc basis

Additional Responsibilities

• Be accountable for own performance, responsibilities, and work-ethic
• Fully participate in Performance Appraisal systems - goals, feedback, assessments, QPRs and appraisals
• Adhere to organisation-wide policies, procedures and processes
• Value the diversity of colleagues, and actively promote inclusion and equity amongst all staff whenever possible
• Maintain courteous and professional relationships with all colleagues, clients and other internal and external stakeholders
• Promote effective and collaborative communication cross-departmentally
• Support colleagues and work co-operatively to promote good team morale
• Perform any other duties as required and assessed as competent to do so
• Actively work to uphold, demonstrate, and embody the values of the organisation:
  • Our Approach - authenticity, curiosity, & responsibility
  • Our People - Individual, generous, & extraordinary
  • Our Purpose - enjoyment, connection, & celebration

Role Knowledge, Skills & Experience

Are you the premium Swiss-army knife of marketing professionals? Someone with demonstrable experience in creating engaging and compelling content, whilst pro-actively managing your assistant, and executing a detailed and concise marketing plan, schedule and itinerary of activities? Equally happy at taking direction as you are taking ownership and responsibility?

Must-have experience:

• 3 years SaaS tech experience in marketing, cross-functional project management with revenue impact
• 3 years of experience developing campaigns across multiple channels, measuring media performance against audience goals
• Experience in Hubspot or similar platforms for campaign setup, campaign orchestration, lead management, tracking of key metrics and reporting across multiple channels
• Ability to use data to create insights that inform overall strategy, use performance data to recalibrate strategy, and optimise media plan/channels
• Cross-functional marketing management skills, including value proposition development
• Ability to manage internal and external creative resources to ensure smooth, professional, and timely delivery against targets and schedules
• Excellent and proven communication skills, especially written, and knowledge of best practices and latest trends

Desirable additional experience:

• Working with or for high-value corporate brands - with financial services, professional services, and life sciences being key examples
• Examples of having driven interest and opportunities from where pricing is behind an enquiry wall
• Working with 'white-glove' service propositions and entry tariffs in excess of £50,000 per annual contract

What We Offer

Competitive Salary:

We believe your hard work deserves to be rewarded. That's why we offer a competitive salary with plenty of room for growth.

Benefits:

In addition to your salary, we also offer the following benefits: 5% employer pension contribution, comprehensive medical insurance, discounts and wellbeing through Rewards Gateway.

Generous Leave:

We want our people to always be at their best. To do that, we know you need to recharge regularly. That's why we provide a generous holiday allowance of 25 days annual leave (growing to 30 over time) + your 8 days bank holiday + 1 company bank holiday (Totem Freedom Day).

Employee Wellbeing:

Having happy and healthy staff is vitally important to us. Therefore, we provide mental health support and employee wellbeing initiatives, with dedicated wellness staff in our People, Culture & Talent team.

Culture:

We foster a creative and collaborative environment which includes a buddy system for all new starters, year-round employee engagement programmes and a range of sustainability incentives. We also encourage employee reflection and feedback, with supportive & curious teams.

Learning & Development:

Developing our staff is a top priority, that is why we employ a range of strategies allowing you to reach your full potential. Departmental training budgets, in-house training opportunities, external training agreements, career progression and coaching opportunities.

Flexible Working:

If the office isn't where you're productive and comfortable, in most instances we offer home allowances, flexible hours, and a laptop of your choice.

Regular Celebrations:

We love any excuse for a party and, as a bunch of foodies, you can expect to be well fed!

Our Hiring Process

• Apply with your CV via our application system
• Tell us why you are interested in joining us
• We have an initial chat via video call with all candidates that meet our minimum requirements, with either a member of the hiring team or a member of our People, Culture & Talent team
• We invite suitable candidates in to meet the team, interview with the people leaders for the new position
• An informal chat with a member of our senior team and/or our People, Culture & Talent team

Additional Information

To apply for this role please upload your CV onto our application site.

Totem is committed to creating a diverse and inclusive work environment.

We're always on the lookout for talented, passionate people and encourage

applications from all backgrounds regardless of age, disability, sex, gender

identity, sexual orientation, parental status, national origin, race or religion. If

you need reasonable accommodation at any point in the application or

interview process, please let us know.