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Senior Campaigns & Brand Marketing Executive

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About the role

We have an exciting opportunity for a Senior Campaign and Brand Marketing Executive you will be responsible for the planning, execution, and analysis of marketing campaigns across multiple channels. You'll work closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.

This is a hybrid role - working at least 2 days in the office with the remainder from home.

Role Responsibilities

  • Campaign Planning: Develop and manage end-to-end marketing campaigns, ensuring alignment with business goals and brand guidelines.
  • Content Planning: Support the Senior Campaign Manager with content planning for the upcoming season.
  • Execution: Coordinate with creative, digital, and marketing teams to execute campaigns across various channels (email, social media, paid media, onsite, etc.).
  • Brand Partnership Collaboration: Work closely with relevant buying teams and third-party brands to optimise marketing opportunities and build strong relationships.
  • Agency Management: Manage the day-to-day relationship with the PR agency to ensure consistent messaging and maximise PR opportunities.
  • Performance Tracking: Monitor and report on the performance of campaigns, using analytics to measure success and optimise future efforts.
  • Support and Lead Initiatives: Support and lead where appropriate project initiative groups, such as OGSM-driven groups like Lingerie and Bonprix.
  • Budget Management: Maintain cost trackers and manage purchase orders (POs).
  • Cross-Functional Collaboration: Work closely with buying, creative, financial services, and wider marketing teams to ensure campaign integration and consistency. Attend and lead cross-functional meetings where appropriate.
  • Optimisation: Identify opportunities for campaign optimisation and suggest improvements to enhance effectiveness.
  • Travel: Occasional travel to meet with agencies and third-party brands to strengthen partnerships and explore new marketing opportunities.
  • Line Management: Manage and coach Campaign and Brand Marketing Executives, including planning workloads and conducting 1-2-1s.
  • Customer Focus: Be committed to achieving positive outcomes for customers at all times.
  • Compliance: Ensure compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.
  • Company Values: Demonstrate behaviors in line with our Company values.
  • Health and Safety: Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.

About you

  • Experience in brand and/ or campaign management
  • Experience working with and managing external agencies and partners
  • Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience
  • Analytical and strong excel and reporting skills
  • High level of drive and motivation
  • Knowledge of emerging technologies
  • Highly organised with a strong attention to detail
  • Ability to work under pressure to tight deadlines with high levels of accuracy
  • Strong written and verbal communication skills
  • Can work individually or as part of a team
  • Able to commute to Bradford city centre

Desirable

  • Competitor knowledge and understanding in both retail and online
  • Line management experience beneficial

Why FGH?

Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.

About us

Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group - one of the world's largest online retailers.

Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience.

We're on a mission to help our customers live their best lives through a choice of quality basics, the brands they love and credible exclusive product supported by easy and rewarding ways to pay.

We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.

We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services.

Our values of Resilience, Empathy, Ambition, Commitment, and Honesty underpin our vibrant and dynamic culture.

We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a modern, digital retailer with powerful customer brands, exciting product and compelling financial services.

Senior Campaigns & Brand Marketing Executive

Freemans Grattan Holdings
Bradford, UK
Full-Time

Published on 25/08/2024

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