Senior Brand Marketing Manager - 12 month Fixed Term Contract

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Overview

Do you want to be help enrich the lives of learners worldwide?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.

What we do helps leaners at all stages of their lives, from preschool to higher education and professional qualification, we partner with schools, examination boards, central governments and other professional institutions, to enrich the lives of learners. For more information about our TTS division, click here - https://www.tts-group.co.uk/

This role is a 12 month fixed term contract role.

Responsibilities

The role holder will manage the brand team and oversee all content and brand activity. Using market information to develop and deliver marketing campaigns that drive acquisition and retention. Taking full ownership of an annual DM marketing plan to achieve revenue and net customer numbers. The role holder will be responsible for developing and executing the strategy and its delivery for their business area, playing a direct role in increasing our market share and revenue, developing brand awareness and promoting our products into the education markets. They will also be responsible for managing and developing the Marketing Managers and Global Content team, ensuring business consistency and optimising all customer touchpoints.

Main Responsibilities:

• Manage the team and drive consistency and optimise all customer touchpoints
• Build campaigns to drive customer behaviour - customer acquisition, retention, attrition, revenue growth through omni-channel campaigns.
• Support the development of brand and go to market strategy - underpinned by market intelligence and customer data
• Support the development of the content and social media strategy to drive brand awareness through content campaigns and social media presence
• Support on online strategy to become a digital 1st business and drive online sales.
• Oversee key strategic partnerships with key associations
• Oversee and project manage events cross-functionally
• Manage and deliver the annual DM plan within budget and prescribes timelines.
• Oversee the strategy for allocated customer segment
• Market research for division to support on strategy and new opportunities
• Briefing and developing the creative with the in-house creative team
• Use data to drive to monitor impact of campaigns and help form future plans
• Manage and monitor budget to ensure all activity is within planned spend
• Work cross-functionally to gain stakeholder support and buy in.
• Drive high performance team culture, with a clear roadmap for career development and progression

Experience

• A full Driving License and ability to travel within the UK
• Extensive experience of developing, maintaining and delivering on omni-channel marketing strategies to meet the company objectives
• Marketing experience within a related industry would be desirable but not essential
• Experience of managing and developing a team to achieve personal and business goals
• Ability to understand data and make data-led strategic decisions
• Strong planning, negotiation and organising skills
• Ability to work on their own initiative
• Excellent communication skills at all levels and strong stakeholder engagement
• Able to multi-task and achieve deadlines and targets with excellence
• A strong understanding of customer and market dynamics and requirements.
• A proven ability to oversee all marketing and advertising activities

At RM have My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately we are unable to offer sponsorship for this role.