Senior Brand Manager Rum - Global Travel

Function: Marketing & Innovation

Department: Global Travel

Job Title: Senior Brand Manager - Rum

Position Overview

Global Travel (GT) at Diageo is one of the most dynamic markets, engaging with over 1.9 billion international travelers annually. We are a diverse, entrepreneurial, and agile business with a redefined ambition and strategy to lead Spirits as the most dynamic and fastest-growing category post-pandemic.

With our market HQ in London, we operate across 19 countries, boasting over 29 nationalities among our team. Our unique channels include duty-free sales in travel retail through airport shops, border shops, onboard airplanes, cruises, and international ferries. Global Travel Retail offers our brands visibility to millions daily. Travelers are often more open to exploration, providing us with opportunities to introduce new products.

Our marketers play a central role by shaping key consumer and shopper insights into market share-winning brand plans that drive growth. They combine creative flair with strategic consumer insight, commercial acumen, and strong project management skills to deliver impactful brand plans globally.

We aim to double the size of the Spirits Category in Global Travel, expand our luxury business significantly, transform our Digital and E-Commerce capabilities, and become Diageo's leading channel for retail activations. If you want to grow within this unique international environment and help shape a high-growth business, read on...

Key Outcomes

Rum in Global Travel Retail includes iconic brands like Captain Morgan Spiced Gold. With recent trends towards premiumization, we've seen rapid growth in premium segments. Diageo acquired Don Papa Rum in 2023 which is now distributed across over 40 airports in Europe. Our Ultra-Premium rum brand Ron Zacapa consistently ranks among the top five brands*, indicating strong traveler interest.

The Senior Brand Manager will lead our Rum Portfolio Strategy and Brand Plans across Global Travel channels (Duty-Free retail, Airlines, Cruises):

• Zacapa Transformation: Elevate Zacapa's luxury credentials by scaling activations in key markets, launching exclusive innovations for GT, renovating existing portfolios while expanding outside Europe and Americas.
• Don Papa Momentum: Continue building momentum for Don Papa by enhancing its appealing brand world and expanding distribution.
• Captain Morgan Strategy: Develop long-term strategies for Captain Morgan to tap into dynamic standard and premium spirits segments within Global Travel.

Key Deliverables

• Lead each brand through MBP alongside GBTs to deliver exceptional plans that outpace competition.
• Adapt global strategies for maximum impact in Global Travel; create additional tools where necessary.
• Collaborate with customer marketing, commercial teams, finance, supply chain & legal teams ensuring timely implementation with impactful execution.
• Engage with Global Brand Teams & Regional Innovation teams to cultivate vibrant innovation pipelines aligning with annual planning.
• Deliver breakthrough marketing across all key consumer touchpoints (retail, digital).

Functional Capabilities

• Apply powerful insights (Customer/Shopper/Consumer) for competitive advantage.
• Develop strategies/plans that outperform competitors.
• Inspire others towards breakthroughs & brilliant execution.
• Exhibit creative problem-solving skills ensuring goal achievement.
• Use analysis creating winning consumer connection strategies (Digital/Social/Traditional).

Experience Required

The ideal candidate should have extensive marketing experience demonstrating impactful delivery across shopper marketing/consumer marketing/innovation/reserve roles.

Commercial astuteness bringing a "GM attitude" is essential along with evidence of using insights creatively strategizing effectively balancing multiple projects comfortably thriving amidst ambiguity fostering strong relationships internally/externally both remotely/in-person.

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we'll work together so that you're supported from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world!

Feel inspired?

Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.]]>