Senior Brand Lead (12-month FTC)

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Senior Brand Lead (12-month FTC)

Job no: 502576
Work type: Fixed Term Contract
Location: London - Hybrid
Categories: Marketing

Working at our iconic office in King's Cross, London, and half your time at home

Your new role at NewDay

As Senior Brand Lead, you'll be accountable for brand strategy, governance and visual identity management across our portfolio of corporate and consumer brands.

You'll run content marketing across our brands, managing a team of 3 brand and strategy managers to shape and develop content strategies that drive brand fame, relevance and consistency, working closely with wider marketing teams.

You'll own ATL production briefs - optimising hero broadcast assets working with our in-house agency team and external production partners. Strategy as a Service as part of our in-house agency model also forms part of this opportunity, helping to solve problems and lead across a range of strategic proposition, marketing and communication projects.

The Senior Brand Lead will also handle our Purpose & Community Partnerships strategy, owning the day to day relationship with lead community partner, Family Action. They will lead their team to drive a Purpose plan that brings our purpose to life across internal and external corporate channels.

You'll deliver

• Effective management of our Brand Approval and Governance model

• Delivery of a clear owned channel marketing strategy across our Aqua, Bip and Newpay brands

• Delivery against required ATL production briefs

• Effective partner and campaign management aligned to our Community & Purpose strategy

What you'll bring

We need knowledge, experience + expertise in:

• Leading multi-brand portfolio, defining positioning strategies to maximise value across teams

• Translating conceptual thinking in a commercial environment and finding appropriate solutions

• Developing clear propositions for brands and products and optimising driven by insight

• Strategy development across proposition, marketing and communications

• Production experience, delivering high quality ATL creative assets (TV, Radio, OOH)

And would love you to know or learn:

• Financial Services marketing/advertising experience

• Activations and events

• Direct Marketing

About NewDay

We help people move forward with credit and help our colleagues to move their careers forward too.

We use our highly flexible, scalable, and multi-product digital credit engine to power over 120 million transactions every year. Our brands include Aqua, marbles, fluid and Bip. We partner with leading brands such as John Lewis, AO, Argos and DEKO.

Over 5 million UK customers are supported by our award-winning customer service.

At NewDay, we value all types of diversity. We're an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don't discriminate on the basis of age, physical or mental disability, gender reassignment, marriage and civil partnership, pregnancy and carer status, race (including colour, nationality, and ethnic or national origin), religion or belief, sex and sexual orientation. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: we'll put reasonable adjustments in place to support you.

Our dynamic NewDay culture

We're focused on what will drive impact in helping people move forward with credit. Our distinctive culture is geared to spark innovation and team working - with lots of open doors for development. Our customers can rely on us because we aim high, support each other, do the right thing and build for the future.

We invest in our colleagues. On top of a strong market competitive salary, you get a bonus opportunity that matches the impact (delivery + values) you drive in your role. We also help you retire better with market leading pensions.

At NewDay, #yourwellbeing matters: You get 26 days holiday and can buy up to 5 more after probation. Then you'll get extra days as you build your career with us.

NewWork, our flexible, hybrid working approach, helps you to manage your work/life balance - and even bolt on work time in other countries before or after your holiday. And when you're in the office, you get free healthy breakfast, fresh juices, lunch, barista coffee etc.

Our tax efficient green car and cycle to work schemes save you money (and help the planet).

Ask your Talent Acquisition Partner to tell you more about any of our perks.

We work with Textio to make our job design and hiring inclusive.

#LI-Hybrid

Advertised: 22 Nov 2024 GMT Standard Time
Applications close: 20 Dec 2024 GMT Standard Time