Senior Brand & Integrated Marketing Manager, Amazon Fire TV
DESCRIPTION
The Amazon Fire TV devices team is seeking a talented, creative, and dynamic Senior Brand & Integrated Marketing Manager with a proven track record in delivering high value brand marketing campaigns. The Senior Brand & Integrated Marketing Manager will lead strategic marketing initiatives to drive awareness and adoption of Fire TV in Europe.
The Senior Brand & Integrated Marketing Manager will be responsible for developing integrated marketing plans, executing them with core consistent messaging that continues to drive awareness and user growth for Fire TV, and managing yearly marketing budgets. They will need to use extensive customer insights to define priority programs and features that focus our cross-channel efforts at scale, deriving stronger impact across brand marketing programs. They will focus on marketing efforts designed to bolster Fire TV brand perceptions to improve purchase intent.
The right person for this role will have experience with brand marketing, making data-driven decisions, and influencing others. They should have a solid understanding of customer dynamics and segmentation in the digital media, commerce, advertising, mobile and high-tech industries. They should to have a good understanding of the online advertising landscape and key competitors' strengths and weaknesses. They must be able to work at the strategic level (generating bold and innovative ideas for growth) while addressing potential business challenges, diving deep and digging up insights. Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
Key job responsibilities
- Own the planning and implementation of innovative integrated marketing campaigns.
- Lead the strategic input briefs for Fire TV Mass and Brand campaigns, working with partner teams (e.g, analytics, finance, central channel teams) and the US Fire TV brand team to align marketing strategies and deliver innovative, relevant and data driven demand driving initiatives.
- Manage media investments with paid media agencies, including paid marketing strategy and execution for performance channels.
- Be the EU champion and voice of the EU customer commissioning and reviewing relevant research to help us properly understand the customer needs.
- Utilize data-driven insights to optimize campaigns and deliver efficiency gains across various channels.
- Partner with analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains.
- Review and approve customer-facing assets and communications to ensure consistent messaging and branding.
- Provide business analysis to identify device and customer cohort specific behavioral trends and recommend regionally relevant action plans.
- Measure performance of all initiatives and monitor key performance indicators (KPIs), optimize strategies and monitor customer behaviors to identify opportunities for improvement and growth.
- Create and present high quality documents and presentations to senior leadership.
- Drive results, work autonomously to set roadmaps and goal tracking and have substantial experience managing brand development at scale.
BASIC QUALIFICATIONS
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience in a hyper-growth, fast-paced, and self-starter environment for a large consumer brand.
- Experience in brand marketing and integrated communication plans.
- Proven expertise in analyzing marketing performance metrics and customer insights.
- Creative yet analytical mindset with strong organizational and project management capabilities.
- Demonstrated ability to deal with high level of ambiguity, and strong ownership.
- High attention to detail and ability to manage multiple, competing priorities simultaneously.
- Fluency in German, French, Spanish or Italian is a plus.
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