Senior B2B Marketing Communications Manager

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Introduction

Job Description - Senior Marketing Communications Manager (UK, Europe, Middle East, Africa)
Overview

The Senior Marketing Communications Manager is a strategic role responsible for driving the effectiveness and success of our marketing campaigns. This position reports to the B2B Head of Marketing and plays a pivotal role in shaping our marketing strategies through data-driven insights and operational excellence.
Objective/Purpose of the Role

The primary objective of the Senior Marketing Communications Manager is to lead and optimise the effectiveness of our marketing campaigns in the diverse and multifaceted regions of the UK, Europe, the Middle East, and Africa. This role is instrumental in shaping and executing marketing strategies, utilising data-driven insights to drive decision-making, and ensuring alignment with the company's broader marketing objectives.

Accountabilities

Responsibilities of the Role

• Campaign Management:
• Lead the development of comprehensive campaign plans, integrating insights from various channels, customer segments, and data points.
• Apply advanced analytics for predicting trends, understanding customer behaviour, and forecasting future campaign outcomes.
• Formulate individual channel strategies, plans, and budgets that align with the overall campaign goals.

• Channel Marketing:

• Develop and maintain strong relationships with channel partners, collaboratively executing joint marketing campaigns.
• Analyse channel performance data to identify trends, areas for improvement, and inform strategy adjustments based on data insights.
• Assist in creating channel-specific marketing materials, applying principles of copywriting and design for maximum effectiveness.

• Performance Analytics and Insights:

• Set and communicate performance goals, integrating best practices and evolving metrics as technology and marketing landscapes change.
• Generate detailed reports and narratives to contextualise and explain performance goals and outcomes.
• Formulate evidence-based recommendations for performance enhancement by applying insights from previous campaigns.

• Marketing Operations:

• Document, refine, and improve marketing processes at both campaign and plan levels.
• Manage multi-channel campaigns efficiently using the latest marketing technologies, ensuring alignment with operational strategies.
• Maintain and update data in marketing automation systems, adhering to the data governance framework

• Localization & Regional Marketing:

• Create and implement local marketing strategies that align with global objectives, considering cultural nuances and regional market dynamics.
• Adapt marketing strategies to respect and appeal to diverse cultural norms and values in different regions.
• Contribute to the development of region-specific marketing strategies, understanding local market dynamics and consumer behaviour.

Experience, skills and professional attributes

Experience Required for the Role

• Proven experience in marketing campaign management, in a B2B environment.
• Strong background in performance analytics, marketing operations, and channel marketing.
• Demonstrated ability to translate data insights into actionable marketing strategies.
• Familiarity with marketing automation tools and CRM systems.

Skills Required for the Role

• Analytical Campaign Strategist: Demonstrates a strong ability to analyse complex data sets to drive strategic campaign decisions. Proven track record in utilising insights for effective campaign planning and execution.
• Marketing Operations Expert: Experienced in managing multi-channel campaigns using CRM and marketing automation tools. Known for streamlining marketing processes for efficiency and impact.
• Dynamic Team Leader: Recognized for leading teams with a proactive approach, fostering innovation, and driving marketing effectiveness.
• Adaptable to Diverse Marketing Environments: Skilled in navigating and managing campaigns in various cultural and regional contexts, understanding local market dynamics and consumer behaviour.
• European multicultural experience is a must, along with a clear understanding of the varied cultural, economic, and political landscapes across the region.