Senior Affiliate Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we're always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it's our responsibility to see possibility - building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

ABOUT THE ROLE

A key marketing role in our drive to diversify our channel mix and find new Customer audiences for Carwow UK.

As the Partner & Affiliate Marketing Manager you will be expected to develop and optimise our strategy for key partners in the UK market. You will be responsible for building and strengthening relationships with existing partners and developing new relationships with affiliates and strategic partners.

To be successful in this role, you will need experience in affiliate marketing and a strong understanding of the UK market. You should also be able to communicate complex ideas to a variety of audiences, both verbally and in writing. As this is a data-driven role, you will also need to be analytical and comfortable working with data.

You will own the implementation and management of affiliate programs with direct partners and the coordination of cross-product partnerships that drive customer growth and revenue to both Carwow and our partners, whilst expanding Carwow Group's affiliate network. You will work closely with the Growth Marketing Manager, Brand Marketing team, and Strategic Partnerships.

WHAT YOU'LL DO

Own and Drive Growth Through Carwow's Affiliate Network.

We're looking for a highly proactive and results-oriented leader to spearhead our Affiliate Marketing program. As Partnership & Affiliate Marketing Manager, you'll be the architect of our affiliate strategy, building and nurturing a network that fuels Carwow's growth in the UK.

• Strategic Partnership Architect: Develop and execute a comprehensive affiliate marketing strategy aligned with Carwow's overall business objectives. This includes identifying and recruiting high-performing partners, negotiating lucrative deals, and fostering long-term, win-win relationships.
• Driver of Performance: Oversee the entire affiliate program lifecycle, from partner recruitment and onboarding to ongoing performance optimisation. You'll leverage data analytics (A/B testing, KPI optimisation) to continuously improve program effectiveness and maximise partner revenues and ROI.
• Data-Driven Leader: Analyse campaign performance using various in-house and platform tracking technologies to identify improvement opportunities and develop data-driven strategies for maximising program impact.
• Content & Creative Powerhouse: Work closely with our Commercial and Brand Marketing teams to develop compelling marketing materials that resonate with our target audience and drive partner engagement. You'll also ensure all partner-facing content and advertising materials are up-to-date and optimised for conversions.
• Affiliate Network Growth: Expand Carwow's affiliate network independently, identifying and recruiting strategic partners who perfectly align with our brand values and target audience. Nurture existing partnerships by strengthening relationships with key online platforms, partners and publishers to maximise their performance.
• Reporting & Communication Ace: Regularly update the business on program performance and produce bespoke reports for our affiliate partners. You'll clearly communicate complex ideas and strategies to diverse audiences, including executives and external partners.

WHAT YOU'LL NEED

• Proven track record of success in building and managing high-performing affiliate programs.
• In-depth knowledge of affiliate networks, tracking technologies, and affiliate program management best practices.
• Expertise with industry-leading affiliate platforms (AWIN, Impact, etc).
• Strong analytical skills with the ability to interpret and optimise KPIs to drive program growth.
• Excellent communication and relationship-building skills to foster strong partnerships with a diverse network of affiliates and build internal relationships.
• Ability to communicate complex ideas and strategies with clarity and impact.
• Proactive, results-oriented, and a self-starter with the ability to drive projects and initiatives independently.

WHAT'S IN IT FOR YOU

• Hybrid working that works around you
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving's hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for the little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you've been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.