Senior Affiliate Account Manager

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As a Senior Affiliate Account Manager, you will be responsible for planning, executing, and reporting performance campaigns. You will also work alongside the marketing, conversion, and creative team to ensure performance efficiency and growth against monthly targets.

Reporting to the Affiliate Manager UK, you will be part of the Affiliate team focusing on our UK activity, particularly for our Foxy and Gala brands.

This role requires someone who is analytical, technical, creative and passionate about the digital advertising ecosystem. If that sounds like you, then we would love to hear from you!

What you will do

Strategy and Planning

• Responsible for planning, coordinating, analyzing, and optimizing partner performance, including impact on KPIs. E.g. FTDs, CPDs, pNG Conversions Rates etc.
• Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and interaction.
• Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
• Continue monitoring of channel performance/budgets.

Marketing Effectiveness

• Accountable for the day-to-day performance of our largest Affiliates (T1s).
• Contribute ideas & run A/B and multivariate tests across digital channels to analyze and improve performance against business KPIs.
• Ensure all Affiliates tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget.
• Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency.
• Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team to keep improving creative efficiency.
• Promptly flag performance drops, identify possible causes and execute correction.

Innovation

• Leading the roll out and implementation of Affiliate projects related to technical specialism e.g. improving Affiliate platform features, BI measurement reports, automation.

Qualifications

• Experience working with Affiliates.
• Significant hands-on and strategic online sports and gaming experience.
• Technical experience working with affiliate platforms (e.g. Mexos, Income Access)
• Strong analytic and qualitative skills with the ability to analyze and use data efficiently.
• Excellent interpersonal skills - ability to engage and collaborate within a large organization.
• Solution focused and able to thrive in a result-oriented, high paced environment.
• Strategic thinker with the ability to present ideas.
• High-level proficiency in MS Excel, PowerPoint, and Word.
• Strong understanding of digital advertising legislation and codes of practice.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.