Senior Account Manager

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Description

CRM Senior Account Manager

Company: VML

Account: Ford

Location: Hybrid wfh/ Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices; Brand experience, Customer Experience and Commerce. Within these practices we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Please check us out: https://www.vml.com/

The Role

This role presents a unique chance to engage in one of the most integrated client-agency relationships in the UK, offering an immersive experience with the client's business.

The role sits within a team focused on supporting our automotive clients drive subscription revenue, through a blend of creative, CRM, strategy, data, and insights.

• We're looking for someone positive and collaborative who loves working with others rather than in silo.
• They will have exceptional communication skills, capable of confidently engaging with senior stakeholders while infusing the team with a contagious energy.
• Managing the delivery of market-leading key campaigns, working collaboratively with creative teams to ensure that all assets are delivered on time and to the highest standard across owned channels.
• The Senior Account Manager will be responsible, in partnership with the CRM Project Manager, for all CRM activity (email and in-app messaging) to European markets, ensuring compelling positioning and accurate delivery.

• Where needed, manage the planning and execution of production shoots (working with our agency production team) to produce new stills and engaging video assets in line with client briefs.
• Responsible for coordinating the localisation of central assets across European markets in partnership with local agency contacts.

Key Tasks

• Managing the creative execution of all central CRM campaigns, in partnership with CRM Project Manager and client engagement team.
• Interfacing with the Ford team to agree on objectives, priorities, and timelines, and delivering timely status reporting.
• Working closely with strategy and data teams to create responses to client briefs and develop proactive, innovative, and informed ideas, driven by data insights.
• Management of execution against timelines in partnership with CRM Project Manager.
• Managing any partner relationships to ensure the delivery of assets for campaigns.
• Closely collaborate with other related WPP agency teams.

Requirements

• A strong understanding of marketing agency capabilities.
• Multi-channel campaign experience with evidenced past experience delivering CRM campaigns at scale.
• Experience delivering campaigns to multiple European markets.
• Strong analytical skills to make informed decisions based on data and insights.
• Excellent client delivery skills to embed a seamless client-agency relationship.
• Excellent team-building skills.
• Experience with Adobe / Salesforce platforms an advantage.

What's in it for you:

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms such as our Mentor Programme, Power Hours, Inspirational Speakers and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at [email protected] to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

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