Senior Sales Development Representative (SDR)

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The Company:

Fertifa is a leading provider of reproductive, hormonal, and sexual health as well as neurodiversity wellbeing benefits. Our mission is to make personal healthcare accessible for all individuals, regardless of gender, sexual orientation, age, or relationship status.

We have a long-standing legacy of providing reproductive health and neurodiversity clinical support to global Enterprise and SMEs alike. Today, our services extend across fertility and family-forming, maternity, menopause, women's and men's reproductive health and neurodiversity, offering clinical and wellbeing support, educational resources, and financial assistance - all through our Fertifa app.

After acquiring Juniper Reproductive Health and completing a seed extension in 2025, we are now entering an exciting phase of growth. As we scale, we're building a team of mission-driven, high-performing individuals passionate about transforming employer-funded healthcare.

Our next step in the journey? We're looking for a Senior Sales Development Representative.

The Role:

This is an exciting opportunity to join the Fertifa team. We have already secured top tier enterprise and SME customers, including Meta, Lululemon, Bain Capital, Sony Music, Citadel, Monzo, Virgin Limited Edition, H&M and others. We are now looking for a highly driven Senior Sales Development Representative (SDR) to drive a sales pipeline (inbound and outbound) and to help further our momentum with other enterprise, corporate and SME customers, particularly in the UK and Europe.

The successful candidate will be responsible for creating lead generation plans, sourcing, qualifying, progressing leads into active discussions.

You will independently, source and pursue new business opportunities and be accountable for lead metrics and qualified opportunity targets, whilst maintaining accurate projections and forecasting in HubSpot. You will very often be the first and sole representative of Fertifa when speaking to prospective clients - and will need to present and reflect the ethos, mission and values of the company with authenticity and enthusiasm.

You will initially report to the company's Executive Director, whilst working very closely with our sales and marketing colleagues, along with the rest of the business functional groups.

Key Responsibilities:

• Day-to-day responsibility of your own business development opportunity pipeline
• Develop a diverse pipeline and sales funnel sourced from inbound and outbound leads, converting to sales opportunities through various points of engagement
• Build an understanding of our processes, customers, products, regulation, and markets and use this knowledge to make sensible recommendations and decisions on propositions, sales messaging and the service/product itself
• Work with experienced Account Executives and Marketing colleagues to drive continuous qualified pipeline with minimal supervision, learning and improving accuracy / speed over time
• Track end-to-end sales lifecycle in HubSpot, defaulting to transparency so that the wider team is always appraised of commercial status/progress
• Work closely with a fast-moving cross-functional team comprised of in-house clinical staff, product/development, marketing and operations colleagues
• Contribute to marketing materials, events and collateral to improve lead qualification and sales conversion
• Use data to drive strategy and prioritisation of sectors, target lead cohorts and pricing strategy
• Work hand in hand with our marketing colleagues on initiatives to maximise marketing campaigns with sales activity and build our inbound pipeline
• Take ownership of the prospect feedback cycle and relay into actionable input for marketing, product and clinical team

Qualifications & Experience:

• Experience in a B2B SaaS startup/scaleup environment, preferably in a role working on both inbound and outbound BD motions
• Experience working with longer lead cycles, e.g., 3-6 month deal cycle/procurement processes
• Proficient in Microsoft Office tools, HubSpot and LinkedIn Sales Navigator, or other account/sales-related software

Skills & Attributes:

• An assertive, effective, professional communicator and mediator, who projects confidence and provides natural assurance with prospective clients
• Strong interpersonal communicator comfortable working with a multi-disciplinary team demonstrating constant "presence" and availability, fast response time and feedback loops, prompt follow-up and collaboration
• Excellent organisational skills, good attention to detail and the ability to prioritise workload
• Self-starter, very proactive, with "hustle" and willingness to work at a fast pace and with energy reflecting the importance of product led businesses, ideally with experience at an early-stage (pre-/Series A) start-up
• Ability to work flexibly to cope with the dynamics and potential uncertainties or fast-moving adjustments of a start-up environment
• Ability to motivate colleagues and across disciplines and functional roles
• Analytical background with strong data manipulation and analysis skills
• Have an interest in supporting the fertility and reproductive healthcare industries with an ability to project empathy and compassion when discussing those topics
• Open-mindedness to using AI to optimise efficiency, and utilising AI tools

Nice to have:

• Prior experience in startups in the Healthtech or HR sector
• Strong internal and external stakeholder management skills with a strong desire to operate within a high-performing culture

What you'll get:

• Opportunity to develop customer-centric discipline and skills which will be applied to users within some of the world's largest organisations/corporates
• Scope to propose new ideas and suggestions and to work within a truly collaborative environment
• Access to all functional areas and colleagues across the company and exposure to what everyone does

What we offer:

• Competitive salary and attractive compensation plan which incentivises and rewards performance
• 25 days holiday + bank holidays
• Hybrid working (3 days per week in office) with office near London Bridge (SE1)
• 3 days wellbeing days
• Comprehensive healthcare cash plan
• EMI share option scheme (4-year vesting with 1 year cliff)
• Enhanced family-forming, fertility, menopause, women's health and men's health policies, as well as progressive health leave for reproductive health challenges
• Discounted reproductive health benefits e.g., fertility, menopause & men's health
• Team socials
• £300 monthly travel allowance
• £1k learning budget per year, post probation
• Plus other company benefits

Working hours & Employment type: Full-time, permanent

We are an inclusive and supportive employer, with a great team spirit. We are all passionate about our work and the business - and we also know how to have fun!

Being an equal opportunity employer, all applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity, or disability status.

If you enjoy working as part of a technology-oriented company and a purpose-led business then we'd love to hear from you, regardless of whether you fit the spec exactly or not. If in doubt, drop us an email; we'd be more than happy to give you some advice on your application.

Should you choose to apply, successful candidates would proceed through the following steps:

• Your CV/note of interest would be reviewed by our HR team
• A "get to know each other" session with one of our team
• Practical assessment stage where you will be given a task to prep and then present your thinking to some of our team
• Final stage interview with our Executive Director