SEM Manager- SMB (Remote)

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Company Description

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Marketplace is looking for a Paid Search manager to join the Forbes Marketplace Performance Marketing team with a focus on supporting one of Forbes business verticals. Proven account management is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.

The position, reporting into the SEM Lead, will help Forbes Marketplace performance marketing across paid search. The ideal candidate for this role will possess a unique blend of managerial skills, ability to delegate responsibilities to junior members of the team, while also demonstrating a hands-on approach, eagerly diving into the details to personally contribute to the success of our paid search initiatives.

Responsibilities:

• Manage, review, and perform daily account responsibilities associated with Google and Microsoft ads.
• Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists
• Provide creative copy suggestions
• Identify and respond to PPC ad issues
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
• Provide oversight and work closely with the other team members to meet paid search initiatives.
• Directly manage one or more search specialists, providing guidance and performance feedback through regular one on one meetings and formal reviews.

Professional Competencies:

• Passion for Search and digital marketing.
• Highly motivated individual with a proven track record for exceeding expectations.
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• High levels of autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

• Proven 3+years' experience in PPC/SEM working on Google and Microsoft ads.
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience using external competitive research tools such as SEM Rush, Google search console.
• Proficiency in managing moderate to large scale PPC accounts.
• Proven experience using smart bidding
• Google Ads / Bing certification, a plus
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.
• You enjoy working in a team environment and look forward to supporting the business to meet required goals.

Qualifications

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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