Sales & Marketing Manager (Group)

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We have an exciting opportunity for a Group Sales & Marketing Manager to join our group of hotels, namely The Windmill Village Hotel, The Manor Hotel and the National Conference Centre, working over all of our sites.

As the Sales & Marketing Manager, you will be responsible for the planning and optimisation of all marketing activity for the hotels and Conference Centre, including all F&B and conference outlets and supplementary facilities. You will develop and deliver the groups digital and social media strategy including the conception and creation of content used across all media channels.

You must have experience in a similar environment with the knowledge and confidence to deliver the role described below.

Main duties and responsibilities:

• To creatively approach the design and delivery of strategic multi-channel digital marketing campaigns including social media, email marketing, paid advertising and website landing pages.

• Manage and maintain the websites up to date, working closely with the sales team, and developers.
• Manage all social media channels from planning through to execution, developing strategies and creating relevant content, according to brand guidelines: look, feel, tone of voice.
• To work in collaboration and support the Director of Sales to build 'on brand/on message' campaigns.
• Asset creation - management of on-site photography, video shoots, press shoots and internal marketing shoots.
• PR liaison - work with external PR consultants on positive proactive activity. Support with managing press and influencer visits.
• Evaluate and present new opportunities across existing/emerging digital platforms for paid, content and collaborative campaigns.
• Ongoing content research, creation and distribution across platforms to build engagement, credibility and trust.
• To ensure all channels (online, PPC, social media, PR) have brand consistency and are aligned in achieving the business objectives and raising awareness of the hotel.
• Proactively identify and solicit new business opportunities to pass to the proactive sales team to achieve personal targets and hotel revenue goals.
• To measure performance through brand engagement measures, cost, and ROI.
• To be an ambassador for the group as well as a strong leader who embodies our values and commitment to our teams.
• As part of the management team, deliver the overall vision for the direction and strategy.

The Ideal Candidate Will Have:

• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Expert in various Content Management Systems (CMS), as well as email marketing and social media tools.
• Creating, executing and monitoring marketing campaign budgets.
• Preparing reports on the performance of marketing campaigns.
• Strong analytical skills utilising a range of online tools such as Google Analytics, Adwords and other analytics software, preferably from the travel sector.
• Experience implementing SEO and PPC campaigns.
• Strong analytical skills and attention to detail.

The Essential Skills:

• Excellent managerial skills with a hands-on approach and lead-by-example work style

• Ability to find creative solutions, offering advice and recommendations

• Personal integrity, with the ability to work in an environment that demands excellence, time and energy

The Desirable Skills:

• Confident personality with presence
• Forward Thinking
• Well organised and structured in your approach