Sales Manager - Smarter Shows - Foam Expo (Brighton)

You will report to the Event Director and collaborate with various departments, including Marketing, Operations, and Conference Production, as well as a broader sales team.

We are seeking a proactive individual who will take on a prominent client-facing role for our brands. Your responsibilities include expanding the exhibition through stand sales, sponsorship, venue branding, and digital offerings.

Key Responsibilities:

• Generate revenue through stand sales, digital sales, sponsorship, and integrated packages for new and existing customers.
• Identify and develop new business leads through outreach, telesales, industry trade shows, and market research.
• Create and implement sales strategies to drive revenues for the Exhibitions.
• Research industry trends and competitor events to identify opportunities.
• Lead the onsite rebooking and customer retention plan throughout the year.
• Coordinate with operations teams to ensure accurate sales recording and collaborate with the marketing team to incorporate industry insights into event messaging.
• Utilise the Salesforce system for sales pipeline management and data maintenance.
• Maintain accurate records in Salesforce to reflect development in the sales pipeline and overall event progress.
• Attend industry events and network to generate leads.

Qualifications

• Previous experience in exhibition or events sales is preferred
• Strong communication skills and a collaborative team player, adept at working with diverse teams.
• Demonstrated ability to multitask effectively, managing multiple priorities concurrently.
• Self-motivated and enthusiastic, with a keen eye for detail and a proactive approach to tasks.

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