Sales Manager, Mainland China - Fanatics Collectibles

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Job Description

Fanatics Collectibles is seeking a Sales Manager to drive revenue growth and expand market penetration across Mainland China. This individual will be responsible for expanding & executing channel strategies, nurturing distributor partnerships, and developing key accounts from the ground up to grow our Topps trading card business.

This role requires an entrepreneurial mindset, strong commercial acumen, and the ability to thrive in a fast-paced, high-growth environment. The Sales Manager will be instrumental in establishing our sales presence in China and ensuring sustainable long-term growth across both the retail and hobby markets.

Key Responsibilities

Sales Strategy & Revenue Growth

• Implement national sales strategies aligned with global and regional business objectives.
• Drive revenue by identifying opportunities, building pipelines, and executing go-to-market strategies across Mainland China.
• Adapt approaches for different regions in the mainland, consumer segments, and channel dynamics.

Distributor Management

• Own and refine long-term relationships with distributors across China.
• Ensure distributors are engaged, educated, motivated, and aligned with growth objectives.
• Negotiate terms in partnership with leadership, set clear targets, and monitor performance to maximize market coverage.

Key Account Development

• Build key account relationships from scratch, including relevant retail and hobby stores.
• Lead account planning, business development, and joint growth initiatives.
• Serve as a key contact for account negotiations, commercial discussions, and partnership strategy.

Market Development & Launch Execution

• Support new product launches and brand initiatives in collaboration with internal marketing and channel partners.
• Drive merchandising, product education, and retail/hobby staff engagement to ensure strong in-store presence.
• Represent the voice of the collector community by gathering market feedback and insights.

Reporting & Insights

• Track partner and channel performance, preparing forecasts and sales reports.
• Use insights to recommend growth strategies and optimize revenue delivery.

Qualifications & Experience

Education

• Bachelor's degree in Business, Marketing, or related field required.
• 5-8 years in a sales or commercial role, ideally in consumer goods, collectibles, entertainment, or toys.
• Proven track record driving revenue through distributor partnerships and building new accounts.
• Experience building markets and relationships from scratch in China strongly preferred.
• Fluency in Mandarin Chinese (native or near-native) and proficiency in English for internal global communication.
• Entrepreneurial mindset with the ability to create new processes and adapt quickly.
• Strong interpersonal, negotiation, and presentation skills.
• Passion for fandom culture, sports, or collectibles is a significant plus.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.