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Sales Manager

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Sales Manager

Department: Accommodation & Guest Services

Employment Type: Permanent - Full Time

Location: Skegness

Description

About the Role

Reporting directly to the Sales & Guest Services Head of Department, the Sales Manager will lead the department across all areas including Holiday Sales and Day Visits, providing further support to Conference & Events as needed. The purpose of the role is to be responsible for the day-to-day operation of the Sales team to ensure an efficient and guest focused team.

This role provides motivation for the team to achieve budget and stretch targets throughout the year. You will have the autonomy to creating new and exciting sales initiatives inline with direction form Central Support. You will be managing all recruitment, training, succession planning, and performance monitoring of the team in your responsibility via our Butlin's Ways of Working, coaching, mentoring and supporting team throughout.

Forecasting and phasing sales by working closely with the Central Support team to manage budgets along with understanding and liaising with Central Support to ensure all marketing and point of sale is correct and updated for our guests to see. You will spend time reviewing and analysing guest feedback to present to our team and leaders to enable improved decision making and promote positive ideas to obtain further sales.

You will support the Head of Department with team survey data, three commitment delivery and actioning departmental goals to enable to team to perform at their best each day. Project work and compliance to all company standards relating to health, safety and cash handling are critical, carrying out check and completing all relevant documents where required.
Typical working hours cover 40 hours per week, 5 days over 7, and forms part of the resort's Duty Manager roster each month. As with all roles at Butlin's, no day will be the same and you will need to enjoy thinking on your feet, getting stuck in, and ensuring that our guest experience is always your number one priority.

About You

We are looking for an individual with prior experience in leading an operational sales team.

You should be able to demonstrate the following:

Delighting guests: You are passionate about leading a team to help guests have a tailor-made experience when booking their holidays

Developing people: You are an inspirational leader with a genuine passion for building a strong team by focusing on quality training and effective communication

Driving standards: You have an eye for detail and the ability to deliver consistent standards. You have the ability to manage short term tactical and longer-term action plans

Delivering results: You have the ability to drive the business using problem-solving skills in line with budgetary control and a proven track record in delivering goals

Sales Manager

Butlin's
Skegness, UK
Full-Time

Published on 26/04/2026

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