Sales Manager

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Role Purpose

The Sales Manager is responsible for driving sales performance, building strong relationships with businesses, clients and key industry stakeholders, and delivering exceptional customer service through the successful planning and execution of events.

Working closely with the Area Sales Manager and wider commercial teams, this role plays a key part in achieving sales targets, maximising revenue opportunities and ensuring a consistently high standard of client experience.

The role is ideal for someone who is commercially minded, highly organised and confident in managing a busy sales pipeline within a fast-paced hospitality environment.

Key Responsibilities

Sales Performance & Pipeline Management

• Drive sales performance by achieving individual sales targets and contributing to wider team objectives.
• Manage and maintain a strong sales pipeline, ensuring all enquiries and leads are tracked, followed up and progressed effectively.
• Provide regular reporting on sales activity, pipeline performance and commercial opportunities.

Enquiry Management & Proposal Development

• Respond to inbound enquiries in a timely and professional manner, ensuring a high standard of guest and client communication.
• Create tailored and commercially effective proposals that meet client needs and maximise conversion opportunities.
• Maintain accurate records of all sales activity and opportunities within the relevant systems.

Client Relationship Management & Business Development

• Build and maintain strong relationships with businesses, agencies, corporate clients and key accounts to support repeat business and long-term commercial growth.
• Deliver exceptional customer service throughout the full sales and event journey.
• Represent the brand professionally at all times and attend familiarisation trips or networking opportunities where required.

Venue Showrounds & Event Planning

• Arrange and conduct venue site visits, communicating the benefits, features and event opportunities available at each site.
• Support clients through the event planning process, ensuring all relevant details are captured accurately and handed over effectively where needed.
• Identify opportunities to upsell additional services, packages and experiences to maximise revenue.

Sales Processes & Standards

• Ensure all enquiries and follow-up activity are managed consistently in line with company standards.
• Maintain accurate use of systems and processes to support effective sales delivery and reporting.

Reporting & Administrative Support

• Assist in the preparation of weekly and ad hoc reporting where required.
• Ensure all sales data is accurate, up to date and supports effective decision-making.

Training & Sales Resources

• Maintain knowledge of sales tools, systems and venue information to support effective selling.
• Contribute to a positive team environment and share best practice where appropriate.

Key Attributes

• Commercially minded with a strong focus on results
• Strong organisational skills with the ability to manage multiple priorities
• A confident relationship-builder with strong communication skills
• Proactive and detail-oriented
• Comfortable working in a fast-paced, high-volume environment

Skills and Experience

Essential

• Previous experience in corporate, events or hospitality sales
• Proven ability to manage revenue targets and sales pipelines
• Strong commercial awareness and guest-focused mindset
• Experience using CRM or sales management systems

Desirable

• Experience using ticketing or booking systems
• Experience working cross-functionally with marketing or digital teams

Key Success Measures

• Achievement of individual sales and pipeline targets
• Strong enquiry conversion and effective lead follow-up
• High standards of client service and event coordination
• Accurate and timely reporting and administration
• Positive contribution to overall sales team performance