Sales Manager

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Company Description

Who is Senior Aerospace Bird Bellows?

Based in Congleton, Cheshire, Senior Bird Bellows was established in 1975 as a family run operation serving the petro-chemical and gas industries. Since then, we have evolved to become one of the industry leaders in the design, development and manufacture of pressure duct systems, flexible joints and insulation for highly regulated industries. We have established customers in aerospace (both civil and military), as well as in the nuclear, oil and gas, chemical and pharmaceutical sectors.

Job Description

BEHAVIOURS AND OBJECTIVES:
1. To directly achieve: pipeline, meeting, quote, revenue, margin, conversion and customer
hand-off targets, as agreed with your manager.
2. To indirectly support: retention, upsell/x-sell and customer satisfaction targets, as agreed
with your manager.
3. To proactively manage your own calendar for networking, prospect and customer meetings.
4. To represent the business professionally at virtual and field-based prospect meetings,
networking events, trade shows, factory tours and other customer-related meetings.
5. To manage the hand-off of new accounts to the appropriate account manager.
6. To be highly motivated, drive high performance and be accountable for your own activities.
7. To develop your own skills towards a first-class consultative solution selling model.
8. To liaise with other functions to support the overall growth agenda of Senior Plc.
9. To reflect on and share learnings for any lost opportunities for continuous improvement.
10. To break down barriers and highlight challenges to overcome to your manager.

KEY DUTIES AND RESPONSIBILITIES:
1. Create a pipeline of new business over the short, medium and long-term to support
achievement of new business targets.
2. Develop new business, both virtually and via field-based travel, to ensure that pipeline and
sales targets are achieved and can be sustained.
3. Report weekly on pipeline forecast, quotes sent, conversion rate and CRM record-keeping.
4. Report monthly on the top, middle and bottom of the sales funnel for new business
acquisition and collaboration on upsell/x-sell activities with the account managers.
5. Report quarterly on go-to-market plans for target accounts, supported by appropriate
customer and industry research, or ad hoc as opportunities develop.

6. Daily arranging, scheduling and documenting (via the CRM module of the ERP system) sales
calls, meetings, follow-up dates/times, quotes, updates, notes from conversations etc.
7. Leverage your consultative solution selling toolkit to identify customer needs and develop
new and enhanced propositions, via communication and collaboration with other internal
department stakeholders, to meet current and future customer needs.
8. Proactively and regularly communicate during prospecting for quotes, RFP, tenders and
onboarding.
9. Manage communication before, during and following first order fulfilment, ensuring a high
level of customer experience and payment of the first invoice.
10. Ensure effective onboarding and a professional, signed-off handover to the appropriate
account manager for all new business acquisition.
11. Prepare a weekly summary of activities, issues, progress since last time and updates on
actions.
12. Prepare a summary of call statistics and post-visit reports on request.

ASSOCIATED RESPONSIBILITIES:
1. Provide input to objectives, target setting, reporting of pipeline and the sales funnel,
systems development, commission plan design and other related sales administration.
2. Own, develop and maintain your applicable sales processes for new business.
3. Maintain a high standard of Health and Safety based upon safe working practices.
4. Support environmental initiatives where appropriate.
5. Ensure that all work activities and records comply with Company Policies, Processes,
Procedures and Codes of Practice.
6. Active involvement in continuous improvement, helping to remove barriers to selling.
7. Prepare to update the Managing Director on your progress, performance and plans.

Qualifications

Qualifications

• Proven track record in Sales, ideally in aerospace, industrial, or related engineering/manufacturing sectors.
• Strong background in consultative / solution selling and new business development.
• Experience with pipeline management and achieving/exceeding sales targets.
• Familiarity with CRM systems (preferably ERP-linked) for sales activity tracking and reporting.
• Degree in Business, Engineering, or related field (desirable but not always essential).
• Full UK driving licence and willingness to travel (field-based role).

Skills

• Commercial acumen - able to identify opportunities, negotiate effectively, and drive profitable growth.
• Customer-focused mindset - ability to build strong relationships, deliver excellent onboarding, and ensure customer satisfaction.
• Strong communication & presentation skills - comfortable with meetings, trade shows, and senior-level discussions.
• Networking ability - confident in building contacts across industry events and professional networks.
• Analytical and reporting skills - able to track KPIs, forecast pipeline, and present performance updates.
• Collaboration & teamwork - works effectively with account managers and internal departments to deliver customer solutions.
• Self-motivated and organised - manages own calendar, priorities, and sales processes.
• Problem-solving mindset - proactive in identifying barriers and proposing solutions.

Additional Information

We offer a supportive and rewarding work environment that values your wellbeing and work-life balance. Enjoy the benefits of a 4-day working week, giving you more time for what matters most. We also provide an excellent pension scheme, life assurance, and access to a confidential Employee Assistance Programme. Our team regularly takes part in social and wellbeing events, helping you stay connected, supported, and engaged both in and outside of work.