Sales Director - MBL

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Sales Director - MBL

Department: Commercial

Employment Type: Full Time

Location: Manchester

Reporting To: Managing Director

Description

MBL Seminars is a leading provider of learning and development for professional service firms, corporates, and public bodies. With over 800 expert speakers covering more than 2,900 different topics, our training portfolio is vast, and is delivered in person, online and via a growing subscription platform.

We recruit SWANs - people who are Smart, Work Hard, Ambitious and Nice. Everyone who works at MBL is committed to exceptional customer service and professionalism. Our company is built on a foundation of innovation, collaboration, and service excellence, and we are looking for an individual who shares these values to join us as our new Sales Director.

Equality, Diversity and Inclusion

We are committed to providing fairness and equal opportunity for all regardless of age, gender, gender identity, ethnic origin, disability, sexual orientation, marital or transgender status, nationality, religion or belief and are proud to be an equal opportunities employer.

All applications received will be considered based on their merit alone and we welcome applications from all suitably qualified individuals regardless of background.

MBL is part of Law Business Research (LBR)

Why LBR?

An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Key Responsibilities

Role Overview:You will be responsible for developing and executing a comprehensive sales strategy to maximise opportunities in the marketplace. You will have a strong background in subscription sales management, a proven record of driving results, and experience in developing sales systems, process and people required to achieve our ambitious business growth plans.

A servant leader, you will be the back prop to our Head of Memberships and our Key Accounts Director, ensuring both they and their teams are equipped for continued success.

The role is hybrid/remote and previous experience of managing and building remote teams is essential. You will be required to travel to Manchester for regular SLT meetings, wider team engagement and social events.

New business / new logo acquisition

• Develop sales team structure and systems to leverage market opportunities.
• Sales enablement
  • Pipeline optimisation to build consistent performance.
  • Pitch & proposition development
  • Sales team training & coaching.
  • Measurement & analysis of sales performance to identify opportunities and risks.

Go-to-Market execution

• Partner with:
  • Product Marketing to establish and optimise the sales funnel to drive consistent sales performance.
  • Customer Success to develop the customer experience and engagement across the subscription lifecycle. Using customer health metrics to drive strategies and tactics to embed in the workflows of our customers and drive usage resulting in improved renewal rates in line with our strategic goals.
  • Platform, Content & Technology to ensure our subscription proposition keeps the client at the heart of product plans and continues to drive revenue growth into the future.

Market Analysis

• Stay informed about market trends, competitor activities and customer needs, to continuously refine and enhance sales strategies.

Leadership

• Build and develop a sales team that is recognised as a market leader in its field.
• Employer brand - attract and retain the talent needed.
• As an SLT member, lead on cross functional projects.
• Motivate and Inspire teams to thrive in a changing environment.
• Foster a culture of excellence, accountability, and continuous learning within the sales team, driving individual and collective growth.

Relationship Management

• Build and maintain strong relationships with key customers, partners, and stakeholders to drive business success and expansion opportunities.

Budget

• Lead annual sales budget planning, and weekly/monthly reporting.
• Present a compelling argument and business case for investment opportunities that support business growth.
• Ensure effective resource planning

Skills Knowledge and Expertise

• Excellent leadership and development skills
• Highly collaborative with the ability to lead multi-disciplinary teams.
• Client relationship and partnership skills.
• Experienced in developing sales process and systems (Salesforce beneficial).
• Forward thinking and innovative.
• Data analysis skills (Excel essential and PowerBI preferable)
• Persuasive communication and presentation skills
• Growth mindset with a passion for learning
• Subscription sales background, preferably in learning and development platform / edtech space
• Experienced working remotely and leading remote teams essential

Benefits

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:

Start of employment:

• Eye Care
• Employee Assistance Programme
• A day off for your birthday

After 3 months employment:

• Pension (4% employer contribution and 4% employee contribution)
• Cycle to Work scheme
• Season ticket loan
• GBP 350 annual wellbeing allowance to contribute to gym membership & fitness classes

After 4 months and 1 year's service:

• Life assurance after 4 months
• Private healthcare after 1 years' service

Additional Perks:

• Company socials e.g., Christmas and Summer parties
• Access to Employee Affinity Networks
• Mentoring scheme
• Volunteering Day
• Mortgage Advice

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.