Revenue Marketing Manager- Snacks/International
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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
What your role is
Our snacking vision is to become the category growth leader fueled by a portfolio of brands that meet more snacking occasions. The incumbent will be responsible for leading global cross functional teams, with a consumer first mindset to deliver key Holistic Margin Management (HMM) initiatives that fuel growth and steward the brand in a sustainable way. The position is part of the International Brand Development Tea (BDT), part of the Marketing team, reporting to the Head of Brand Management, Snacks.
Key Accountabilities
- Build the HMM Strategy
- Create the long term HMM strategy for Nature Valley and Fibre One in collaboration with the Head of Brand Management and cross functional stakeholders.
- Embed with the cross functional teams to create focus, correct distortion of resources and commitment to achieving the ambition.
- Project Leadership
- Lead specific HMM projects and work within a virtual, matrixed global team through decision gates and coordinating execution from project feasibility through the stages.
- Work in partnership with Consumer Insights (CI) and Product Guidance Insights (PGI) to help drive execution of HMM learning plan to understand our consumers and activate insights that help to deliver the right value equation for consumers.
- Work collaboratively and in consultation with the business teams across EUAU and Global Emerging Markets to ensure the relevance and successful implementation.
- HMM Coordination
- Lead HMM ideation and complexity review to drive overall 12Q pipeline sufficiency and delivery of business targets.
- Lead required analysis and scenario planning to facilitate accurate decision making on key HMM programs.
- Manage budgeting for projects.
What you will bring to the team
Qualifications/Experience
- Graduate (minimum 2:1) business qualification.
- Background in FMCG finance, supply chain or marketing.
- Minimum of 6 working years' experience.
Skills
- Strong leadership skills and ability to influence cross-functionally.
- Excellent communication skills: ability to manage stakeholder expectations virtually and across cultures clearly and energize teams by conveying vision.
- Excellent project management skills, able to plan effectively, time management and the ability to delegate appropriately.
- Commercially savvy with a good understanding of drivers of profitability
Personal Qualities
- Passionate about people: able to quickly build relationships & trust with cross functional team members & key stakeholders.
- Bias for action: Strong initiative and ability to drive projects to completion.
- Resourceful & creative: Able to think laterally around problems to create solutions.
- Collaborative approach in work, feeling comfortable working with a variety of teams.
What you get from us
- A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing, Development & Women
- Flexible and employee-focused work culture
- Equal Employment opportunities
- Competitive package with benefits General Mills - Benefits_One_Pager
At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.