Retention & Monetization Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Retention & Monetization Manager

Department: Brand & Marketing

Employment Type: Permanent - Full Time

Location: London

Description

SkyShowtime is looking for a Retention & Monetization Manager to play a pivotal role to support elevating our CRM & lifecycle practice, by leveraging your experience with CRM automation, customer retention and engagement, revenue generating activities and tactical marketing analysis.

The ideal candidate thrives in international, dynamic and a fast-moving environment and is an experienced, bold, multi-faceted and innovative CRM & lifecycle expert with strong communication skills who thinks strategically, analytically, and creatively.

Key Responsibilities

• Support the SST Retention and Monetization team in defining and implementing end-to-end lifecycle strategies and tactics focused on retention and customer growth across email, push notification and in-app messaging.
• Support road-mapping & strategising in collaboration with the broader Retention & Engagement team.
• Stakeholder management and communication planning, working closely with other teams for strategic planning and development.
• Developing new use cases and design automated and dynamic programs supported and inspired by data to maximise engagement and customer lifetime value.
• Defining a test-and-learn strategy to optimise communications effectiveness across channels and programs.
• Measuring performance and develop reports for CRM programs; Work closely with Data and Analytics teams to track and optimise customer engagement and loyalty.
• Collaborating with other Growth Marketing areas to support and develop cross-channel initiatives.
• Collaborating with Product to enhance customer experience and retention throughout their end-to-end journey on the platform.

Skills, Knowledge and Expertise

• Experience working with CRM, lifecycle marketing, digital marketing, and multi-channel programs.
• Excellent understanding of email, push notification and In-app notifications, preferably from a B2C subscription-oriented business.
• Strong analytical skills and comfort with Excel, web analytics tools, etc.
• Skilled in digital marketing, including targeting/segmentation, A/B testing, and optimisation for conversion and engagement.
• Ability to handle multiple projects and deliver results, working both strategically and tactically.
• Success collaborating and excellent teamwork skills.
• Ambitious, resilient, agile, self-starter.
• High standards of excellence and attention to detail.
• Creative mindset and ability to propose new before asked.
• A passion for delivering and ensuring best-in-class customer experiences and journeys.
• Experience working across multiple markets and cultures (desired).
• Must be fluent in English with excellent written and verbal skills. Additional European language is a plus.