Retail Sales Manager

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About us:

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK's most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.

Role Information:

The successful candidate will be responsible for territories in and around the North Wales to Liverpool area region. The role is initially offered as a 2-year fixed-term contract and is field-based three days per week. A company car and fuel card are provided.

Role Purpose:

• Provide direction, leadership and motivation to a team of Retail Sales executives to achieve budgeted sales revenue and execute the retail and marketing plan within the opex budget.
• Drive team engagement and develop a high performing team.

Department Description:

• The Retail Department will execute our consumer strategies through our national account, retail sales, customer development and contact centre channels, working towards great in store execution of our category through a focus on distribution, availability, display, impact and retailer advocacy.
• Each of these areas will also look to initiate new in-channel strategies, services and propositions that meet retailer needs.
• All activities will be developed and delivered in a socially-responsible manner that meets the values of the National Lottery and optimises the returns to Good Causes and the aligned incentives of National Lottery stakeholders.

Team Description:

• The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales through increasing in-store standards, Retailer Training and the ongoing management of The National Lottery retail estate. Working with Allwyn Head Office and Customer Operations Teams, implementing the retail plan most effectively and efficiently as possible, utilising digital technology where appropriate.

Role Responsibilities:

Strategic Delivery:

• Support the Annual Business Plan in conjunction with head office channels to implement retail and marketing plans within relevant National Accounts and Area Manager contacts to drive sales and returns to National Lottery Good Causes.
• Proactive leadership to develop a highly skilled, engaged and capable team to execute commercial plans and develop ways of maximising sales.
• Individual ownership of projects within Retail channel, leading to continuous improvement, more effective and efficient ways of working.
• Bring retail insight and new ways of working into Allwyn, through meetings and and 1:2:1s with Divisional Sales Manager, to feed into the development of these plans.

Execution:

• Deliver the Retail Key Performance Indicators through working collaboratively with key stakeholders / departments and leading and motivating a team of Retail Sales Executives in line with company processes.
• Develop ways to deliver great in store standards, using data provided to conduct gap analysis and identify opportunities across region / division.
• Through team meetings and 1:2:1's lead development of Retail Sales Executives.
• Liaise with contacts at all levels to develop a strong understanding of your region, accounts, and competitors to develop plans and strategies and the execution of them where appropriate.
• Responsible for ensuring the team complies with the necessary player protection and mandatory National Lottery Commission requirements.
• Lead and bring to life the Allwyn values.
• Lead a team of Retail Sales Executives through transitional change.

Sales Competencies:

Business Expertise:

• Has a deep understanding of business, competitors, current market challenges and the economic / market and legal / regulatory environment. Identifies and interprets trends and implications, and applies this knowledge to help colleagues and customers.

Product/Service Expertise:

• Has a solid understanding of the full range of offerings that the organisation and its competitors sell and that assigned customers buy; has deep knowledge in their own product/ service area. May be recognised as a technical expert (by colleagues and/or customers) in one area.

Region/Account Complexity:

• Works independently or may lead teams to identify, pursue or manage accounts/ new business opportunities with large size/strategic importance/risk of loss.

Product/Service Complexity

• Retains, grows and sells existing or new products/services with high complexity, which may have low awareness/ acceptance in the market.

Influence & Negotiation

• Understands prospect/account needs and explains product/service value.
• Uses judgement, discretion and creativity to persuade prospects/customers to adopt a favourable view and decide to promote the product/service and ensure their satisfaction.
• Explains difficult issues internally and works to build a consensus amongst colleagues.

Decision Making

• Has a high degree of authority/opportunity to negotiate (internally and externally) with customers, and/or marshal resources to serve accounts.

Region/Account Planning

• Sets own region, new business/account management objectives and plans; may coordinate information/resources and lead teams in the sales process .

Financial Management

• Manages own business development/account management expenses, and monitors related expenses/ investments (e.g. marketing, promotion, implementation support, business or channel partner).

Skills and Experience:

• Proven track record of leading, coaching and developing sales teams, as well as delivering strong results
• Proven experience of successfully managing retailer relationships at local and regional level
• Proven experience of developing and managing an internal / external stakeholder network
• Good with numbers and you're able to analyse data and provide insight
• A degree of problem solving and working through complexity
• A full UK driving licence and flexibility to travel across your region and divisionally when required

Benefits:

• 34 days paid leave (This includes bank holidays)
• 2 x Life Days
• 4 x Salary of Life Insurance
• Pension: We'll contribute up to 8.5%.
• BUPA
• £500 wellness allowance
• Income Protection